SimpliiGood

Company Overview

Snapshot

Founded in March 2014 by Lior Shalev and Baruch Dach, SimpliiGood operates with 11–50 employees. The company has raised $4,000,000 across three funding rounds. In February 2022, SimpliiGood completed a merger with AlgaeMor.

Business overview

SimpliiGood is a global brand focused on cultivating and harvesting edible spirulina, a highly nutritious food source. The company aims to be a leading provider of sustainable, clean-label, and protein-based micro-algae products. SimpliiGood specializes in developing fish and meat analogs exclusively from spirulina, utilizing proprietary technology for native colorization and texturing to produce neutral-tasting and scent-free products with a wide range of colors and textures. It operates within the Agriculture & Food Technologies sector, specifically in Food Tech and Novel Food & Ingredients.

Strategic signal

In July 2023, SimpliiGood introduced nutritionally dense plant-based chicken nuggets made from microalgae. This development signals a strategic move to expand its product portfolio within the plant-based food market, leveraging spirulina as a versatile and nutrient-rich ingredient for meat substitutes. For investors, this highlights the company's innovation in sustainable protein alternatives and its potential to capture a larger share of the growing vegan food industry.

Company Intelligence Q&A

What was a significant product development for SimpliiGood in 2023?

In July 2023, SimpliiGood introduced nutritionally dense plant-based chicken nuggets, showcasing its innovation in microalgae-based food products.

Which company did SimpliiGood merge with?

In February 2022, SimpliiGood merged with AlgaeMor, expanding its capabilities in the microalgae sector.

What strategic partnership did SimpliiGood announce in 2022?

In April 2022, SimpliiGood partnered with IFF and DuPont to develop smoked salmon from spirulina, indicating a focus on diverse plant-based seafood alternatives.