SimpliiGood

Cultivated and Harvesting Edible Spirulina

Agriculture & Food Technologies
Private

Company Overview

Snapshot

Founded in March 2014 by Lior Shalev and Baruch Dach, SimpliiGood operates with 11–50 employees. The company has raised $4M across three funding rounds.

Business overview

SimpliiGood is a global brand focused on cultivating and harvesting edible spirulina, a highly nutritious food source. The company aims to be a leading provider of sustainable, clean-label, and protein-based micro-algae products. SimpliiGood specializes in developing fish and meat analogs exclusively from spirulina, utilizing proprietary technology for native colorization and texturing to create neutral-tasting and scent-free products with diverse colors and textures. The company operates within the Agriculture & Food Technologies sector, specifically in Food Tech and Novel Food & Ingredients, targeting processed foods, ingredients, and livestock markets.

Strategic signal

In July 2023, SimpliiGood introduced nutritionally dense plant-based chicken nuggets made from microalgae. This launch signals the company's progress in expanding its product portfolio beyond traditional spirulina applications and validates its proprietary technology for creating palatable and versatile spirulina-based food alternatives, indicating a strategic move towards broader market adoption in the plant-based protein sector.

Company Intelligence Q&A

What was a significant product development announced by SimpliiGood?
In July 2023, SimpliiGood introduced nutritionally dense plant-based chicken nuggets, showcasing its ability to create versatile food products from microalgae.
What strategic partnership did SimpliiGood announce in April 2022?
In April 2022, SimpliiGood partnered with IFF and DuPont to develop smoked salmon from spirulina, indicating a focus on innovative plant-based seafood alternatives.
When did SimpliiGood receive a grant from the Israel Innovation Authority?
In April 2025, SimpliiGood received a grant from the Israel Innovation Authority.
What acquisition did SimpliiGood complete in February 2022?
In February 2022, SimpliiGood acquired AlgaeMor. The financial terms of the acquisition were not disclosed.

External links