42 GameChanger
Event-based Lead-generation Platform
Company Overview
Snapshot
Founded in November 2012, 42 GameChanger operates with 1–10 employees. The company focuses on enhancing lead generation for trade show exhibitors, a strategy bolstered by its introduction of real-time lead capture and qualification in January 2019.
Business overview
42 GameChanger provides an event-based lead-generation platform designed for trade show exhibitors. Its core technology enables exhibitors to attract visitors, facilitate initial interactions, and convert them into qualified leads. The platform integrates fully branded registration forms, gamification elements, and marketing automation to manage the entire trade show marketing strategy, from initial engagement to multi-step funnels. Additionally, it features an SMS alert function to inform booth staff about key decision-makers and offers trade show analytics for real-time performance tracking. The company operates within the Business Software sector, specifically targeting Sales & Marketing Solutions and Advertising Platforms, with a focus on the Media & Entertainment, Events, and Trade Shows markets.
Strategic signal
In January 2019, 42 GameChanger introduced a system for real-time capture and qualification of trade show leads. This development signals the company's commitment to providing immediate, actionable insights for exhibitors, enhancing their ability to convert interactions into tangible business opportunities and optimizing their return on investment from event participation.
Company Intelligence Q&A
- What is 42 GameChanger's primary offering?
- 42 GameChanger provides an event-based lead-generation platform designed to help trade show exhibitors attract visitors, engage them, and convert them into leads.
- When was 42 GameChanger founded?
- 42 GameChanger was founded in November 2012.
- What significant product enhancement did 42 GameChanger introduce in January 2019?
- In January 2019, 42 GameChanger introduced a system for real-time capture and qualification of trade show leads, enhancing exhibitors' ability to manage and convert prospects efficiently.
- What are some key features of the 42 GameChanger platform?
- The platform includes fully branded registration forms, gamification for visitor engagement, marketing automation for multi-step engagement funnels, SMS alerts for key decision-makers, and real-time trade show analytics.
- Which markets does 42 GameChanger primarily serve?
- 42 GameChanger primarily serves the Media & Entertainment sector, focusing on Events and Trade Shows.