Minute Media

Company Overview

Snapshot

Founded in March 2011 by Asaf Peled and Gili Beiman, Minute Media operates with 201–500 employees. The company has raised a total of $257.7 million across 11 funding rounds from 21 investors.

Business overview

Minute Media is a global technology and content company specializing in sports and culture. It leverages a proprietary tech platform to facilitate the creation, distribution, and monetization of digital short-form content experiences. The company owns prominent sports content brands such as The Players' Tribune, FanSided, 90min, and STN Video, while also providing content creation tools for leagues, athletes, and professional creators. Minute Media serves a global audience, reaching 200 million monthly users and supporting over 1,500 content creators and 250 distribution partners across 14 international markets in 10 languages, operating within the Media & Entertainment Technologies sector.

Strategic signal

In May 2026, Minute Media announced a restructuring initiative that included workforce optimizations and the termination of its VideoVerse integration. This strategic move signals the company's focus on efficiency and long-term growth in response to evolving media market dynamics and the increasing disruption from AI, indicating a proactive adaptation to industry challenges.

Company Intelligence Q&A

What was a significant recent strategic move by Minute Media?

In May 2026, Minute Media announced a restructuring effort, including layoffs affecting 12% of its workforce and the cancellation of its VideoVerse integration. This decision reflects a push for efficiency and long-term growth amid changes in the media market and AI-driven disruption.