Promo.com
Video Creation Platform
Company Overview
Snapshot
Founded in January 2012 by Tom More, Promo.com operates with 11–50 employees. The company has raised $28.3M across 4 funding rounds from 4 investors. In May 2021, Getty Images and Mizrahi-Tefahot participated in a funding round.
Business overview
Promo.com provides a video content creation platform designed for businesses and agencies. The company specializes in enabling businesses of all sizes to produce engaging video content for online promotion. Its core technology offers access to over 14 million premium video clips and images, pre-made templates, licensed music, and a user-friendly editor. Promo.com serves markets including the United States, Canada, Australia, New Zealand, and the United Kingdom, operating within the Media & Entertainment Technologies sector as an official Facebook and Instagram Marketing Partner.
Strategic signal
In August 2022, Promo.com initiated a workforce optimization, reducing its employee count by 18% and closing its physical offices. This strategic shift indicates a move towards a more streamlined operational model, likely in response to evolving market conditions or a pivot in business strategy, signaling a period of significant internal restructuring for the company.
Company Intelligence Q&A
- What is Promo.com's current operational status?
- Promo.com is currently non-active, having ceased operations in May 2025.
- When was Promo.com founded and by whom?
- Promo.com was founded in January 2012 by Tom More.
- Which investors participated in Promo.com's May 2021 funding round?
- In May 2021, Getty Images and Mizrahi-Tefahot participated in a funding round for Promo.com.
- What significant operational change did Promo.com undergo in August 2022?
- In August 2022, Promo.com implemented a workforce reduction of 18% and closed its offices, indicating a significant operational restructuring.
- What was a key partnership for Promo.com in April 2019?
- In April 2019, Trustpilot partnered with Promo.com to integrate customer reviews into videos, enhancing the platform's content creation capabilities.