A2Z Cust2Mate

Smart Shopping Carts

Business Software
Acquired by A2Z Advanced Solutions on Nov 2020
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Company Overview

Snapshot

Founded in September 2013 by Joseph Bentsur and Amnon Peleg, A2Z Cust2Mate operates with 11–50 employees. The company was acquired by A2Z Advanced Solutions in November 2020, and subsequently went public on NASDAQ in January 2022.

Business overview

A2Z Cust2Mate provides an enhanced grocery shopping experience through smart shopping carts that integrate shopping list data with machine-vision technology. This technology learns and predicts sales, coupons, and special offers tailored to individual stores or consumers. The company aims to collaborate with point-of-sale vendors to integrate its smart carts with in-store navigational systems, guiding customers through stores based on their mobile app shopping lists. A2Z Cust2Mate operates in the Business Software sector, focusing on retail and marketing solutions, particularly for supermarkets, leveraging artificial intelligence, machine learning, and mobile platforms.

Strategic signal

In November 2025, A2Z Cust2Mate secured a significant deal with Super Sapir and A2Z for smart carts valued at $30 million. This partnership indicates strong market traction and validates the demand for their smart shopping cart technology, signaling continued expansion and commercial success in the retail sector.

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Company Intelligence Q&A

What was a significant recent commercial agreement for A2Z Cust2Mate?
In November 2025, A2Z Cust2Mate finalized a $30 million smart cart deal with Super Sapir and A2Z, demonstrating continued market penetration and demand for its technology.
When did A2Z Cust2Mate expand its smart cart presence in Asia?
In November 2023, A2Z Cust2Mate announced a new deal to deploy 20,000 Israeli smart carts in Asia, marking a significant international expansion for the company.
What was a key strategic partnership for A2Z Cust2Mate in 2023?
In June 2023, A2Z Smart Technologies, the parent company of Cust2Mate, agreed to a smart cart partnership with Lenovo Group, enhancing its technological and market reach.
When did HaStok chain begin installing Cust2Mate smart shopping carts?
In May 2023, the HaStok chain initiated the installation of Cust2Mate smart shopping carts, indicating adoption of the company's technology by retail chains.
When did A2Z Cust2Mate become a public company?
A2Z Cust2Mate went public on NASDAQ in January 2022, following its acquisition by A2Z Advanced Solutions in November 2020.
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