AbaGada

Company Overview

Snapshot

Founded in May 2010 by Kobi Frankental, AbaGada operated with 11–50 employees. The company was acquired in April 2015 by Dentsu International, becoming part of iProspect, Dentsu's subsidiary in Israel.

Business overview

AbaGada developed a performance marketing platform designed to optimize marketing return on investment by analyzing the entire user journey across various media channels and devices. The company focused on scaling traffic and increasing conversion rates through advanced marketing methods, proprietary algorithmic tools, and analytical capabilities. AbaGada served the business software sector, specifically targeting advertising platforms and e-commerce tools within the sales and marketing solutions domain.

Strategic signal

In April 2015, AbaGada was acquired by Dentsu International, a significant strategic move that integrated its performance marketing capabilities into Dentsu's iProspect subsidiary in Israel. This acquisition signaled a consolidation within the digital advertising market, with larger international agencies seeking to enhance their performance marketing offerings through specialized technology and expertise.

Company Intelligence Q&A

What is AbaGada's primary focus?

AbaGada focuses on developing a unified marketing approach to analyze the entire user journey across all media channels and devices, aiming to maximize marketing return on investment.

When was AbaGada founded?

AbaGada was founded in May 2010.

Who founded AbaGada?

AbaGada was founded by Kobi Frankental.

When was AbaGada acquired and by whom?

AbaGada was acquired in April 2015 by Dentsu International.

What happened to AbaGada after its acquisition?

After its acquisition in April 2015, AbaGada became part of iProspect, Dentsu's subsidiary in Israel.