AbaGada develops a unified marketing approach that analyzes the entire user journey through all media channels and devices in order to maximize marketing return on investment. The company works towards scaling traffic and increasing conversion rates by harnessing the latest marketing methods and tools available, in addition to using its own algorithmic tools and analyses. AbaGada was acquired in 2015 by Dentsu in Japan and is now part of iProspect, Dentsu's subsidiary in Israel.
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Apr 20, 2015
www.globes.co.il
Japan's Dentsu buys Israeli performance ad co abaGada