AbaGada
Performance Marketing Platform
Company Overview
Snapshot
Founded in May 2010 by Kobi Frankental, AbaGada operated with 11–50 employees. The company was acquired by Dentsu International in April 2015, marking a significant exit in its operational history.
Business overview
AbaGada is a Business Software company focused on performance marketing. It develops a unified marketing approach that analyzes the entire user journey across various media channels and devices to maximize marketing return on investment. The company specializes in scaling traffic and increasing conversion rates by leveraging advanced marketing methods, tools, and proprietary algorithmic analyses. AbaGada serves the advertising and marketing industries, operating within the Sales & Marketing Solutions sector.
Strategic signal
In April 2015, AbaGada was acquired by Dentsu International, a major global advertising and marketing services company. This acquisition integrated AbaGada's performance marketing capabilities into Dentsu's subsidiary, iProspect, in Israel. The event signals a successful exit for the startup and validates its technology and approach within the competitive digital marketing landscape, demonstrating its value to larger strategic players seeking to enhance their analytical and conversion optimization offerings.
Log in to access full profile ›Company Intelligence Q&A
- When was AbaGada founded?
- AbaGada was founded in May 2010.
- Who founded AbaGada?
- Kobi Frankental is the founder of AbaGada.
- What is AbaGada's primary business?
- AbaGada develops a performance marketing platform that analyzes the entire user journey across media channels and devices to maximize marketing return on investment and increase conversion rates.
- When was AbaGada acquired?
- AbaGada was acquired by Dentsu International in April 2015.
- What happened to AbaGada after its acquisition?
- After being acquired by Dentsu International in April 2015, AbaGada became part of iProspect, Dentsu's subsidiary in Israel.