Abbi
Automated In-app Marketing
Company Overview
Snapshot
Founded in October 2015 by Maor Ezer, Abbi operated with 1–10 employees. The company raised $700,000 across one funding round from two investors. Abbi was acquired by WalkMe in January 2017.
Business overview
Abbi provides an automated in-app marketing solution designed to enhance mobile engagement and revenue. The company's patent-pending technology analyzes user behavior and identifies optimal moments for interaction to increase conversions. Utilizing big-data profiling and predictive algorithms, Abbi collects over 300 session parameters per second to understand user emotional sentiment in real-time, enabling targeted calls to action. Abbi serves markets within the Business Software sector, focusing on areas like IT, R&D & Data Solutions, Data Analysis & Decision Support, Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools.
Strategic signal
In January 2017, WalkMe acquired Abbi.io to integrate mobile A/B testing and engagement capabilities. This acquisition signaled a strategic move by WalkMe to enhance its offerings with Abbi's advanced behavioral analytics and in-app marketing technology, demonstrating the value of predictive data algorithms in optimizing user engagement within mobile applications.
Log in to access full profile ›Company Intelligence Q&A
- When was Abbi acquired?
- Abbi was acquired by WalkMe in January 2017.
- Who founded Abbi?
- Abbi was founded by Maor Ezer.
- What is Abbi's core technology?
- Abbi's core technology utilizes patent-pending big-data profiling and predictive data algorithms to analyze over 300 session parameters per second, identifying user emotional sentiment and optimal moments for in-app engagement.