Simpo
Product Engagement Platform
Company Overview
Snapshot
Founded in February 2016 by Yuval Karmi and Yohanan Hruschev, Simpo operated with 11–50 employees. The company raised $4.5M across two funding rounds from six investors, with Redpoint Ventures leading a round. Simpo was acquired by WalkMe in November 2021.
Business overview
Simpo provides a product engagement platform designed to help users learn, engage with, and adopt products. Its core technology enables product managers to create personalized in-product experiences, educating users about product features most relevant to them. The company serves various industries by driving adoption for millions of customers, operating within the Business Software sector, specifically focusing on IT, R&D, Data Solutions, Sales & Marketing Solutions, and e-Commerce Tools.
Strategic signal
Simpo's acquisition by WalkMe in November 2021 signals a strategic consolidation within the product experience and digital adoption platform market. This move indicates a trend towards integrating user engagement tools directly into broader enterprise solutions, offering a more comprehensive suite for businesses aiming to improve customer retention and product utilization.
Log in to access full profile ›Company Intelligence Q&A
- What is Simpo's primary business?
- Simpo is a product engagement platform that helps users learn, engage with, and adopt products by enabling product managers to build personalized in-product experiences.
- When was Simpo founded?
- Simpo was founded in February 2016.
- Who are the founders of Simpo?
- Simpo was founded by Yuval Karmi and Yohanan Hruschev.
- Which investors participated in Simpo's funding rounds?
- In June 2019, Simpo raised funding from investors including Redpoint Ventures. The company also received funding from Spinach Angels in August 2017.