Added

Company Overview

Snapshot

Founded in September 2020 by Lior Siva, Tal Melenboim, and Moshe Cohen, Added operates with 1–10 employees. The company has secured funding across one disclosed round.

Business overview

Added develops an ad monetization platform specifically designed for Connected TV (CTV) publishers and broadcasters. The company's solution employs an intelligent algorithmic approach to dynamic inventory pricing, aiming to attract diverse mid-market CTV publishers that typically transact in open exchanges and always-on multi-publisher deal environments. Added provides publishers and advertisers with a unified CTV ecosystem to access and manage ad marketplaces, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Company Intelligence Q&A

When was Added founded?

Added was founded in September 2020.

Who are the founders of Added?

The founders of Added are Lior Siva, Tal Melenboim, and Moshe Cohen.

What is Added's primary business model?

Added operates on a B2B business model, providing its ad monetization platform to other businesses.

What markets does Added target?

Added targets geomarkets including Europe and North America.

What products does Added offer?

Added offers products such as an SSP (Supply-Side Platform), Ad server, DSP (Demand-Side Platform), and an ad monetization platform.