Added

Company Overview

Snapshot

Founded in September 2020 by Lior Siva, Tal Melenboim, and Moshe Cohen, Added operates with 1–10 employees. The company has completed one funding round, focusing on developing its ad monetization platform for CTV publishers. Added's solution leverages an intelligent algorithmic approach to dynamic inventory pricing.

Business overview

Added develops an ad monetization platform specifically designed for Connected TV (CTV) publishers and broadcasters. The company's core technology utilizes an intelligent algorithmic approach to dynamic inventory pricing, aiming to attract diverse mid-market CTV publishers that typically transact in open exchanges and always-on multi-publisher deal environments. Added provides publishers and advertisers with a unified CTV ecosystem to access and manage ad marketplaces, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Company Intelligence Q&A

What is Added's primary focus?

Added focuses on providing an ad monetization platform tailored for Connected TV (CTV) publishers and broadcasters, utilizing an intelligent algorithmic approach for dynamic inventory pricing.

When was Added founded?

Added was founded in September 2020.

Who are the co-founders of Added?

The co-founders of Added include Lior Siva, Tal Melenboim, and Moshe Cohen.

What markets does Added serve?

Added serves geomarkets in Europe and North America, targeting CTV publishers and advertisers.

What products does Added offer?

Added offers products such as SSP (Supply-Side Platform), Ad server, DSP (Demand-Side Platform), and an ad monetization platform.