Addoox

Company Overview

Snapshot

Founded in December 2007 by Alberto Esquenazi and Mariano Tesler, Addoox operated with 11–50 employees. The company ceased operations in December 2021.

Business overview

Addoox provides a machine-learning-based programmatic advertising solution, primarily serving the business software sector. Its proprietary media buying platform facilitates real-time bidding across various ad formats including video, mobile, display, and connected TV. The platform is designed to process targeting parameters and campaign response data in real time, leveraging these insights to access inventory across Supply-Side Platforms (SSPs) and exchanges for advertisers in global markets, including Argentina.

Company Intelligence Q&A

What is Addoox's primary business?

Addoox develops a machine-learning-based programmatic advertising solution, offering a media buying platform that enables real-time bidding across video, mobile, display, and connected TV.

When was Addoox founded and by whom?

Addoox was founded in December 2007 by Alberto Esquenazi and Mariano Tesler.

What is the operational status of Addoox?

Addoox is currently non-active and ceased operations in December 2021.

What technology powers the Addoox platform?

The Addoox platform is powered by proprietary machine learning technology, processing user targeting parameters and campaign response data in real time to optimize ad inventory access.

In which markets did Addoox operate?

Addoox operated in global markets, with a presence noted in Argentina.