AddSource
Call Tracking and Analytics Platform
Company Overview
Snapshot
Founded in December 2011 by David Dovman and Yossi Assaraf, AddSource operates with 1–10 employees. The company provides a call tracking and analytics platform. In December 2015, AddSource announced its platform's capabilities in call tracking, drawing comparisons to Twilio's impact on cloud-based VOIP.
Business overview
AddSource offers a cloud-based call tracking and analytics platform designed to provide businesses with comprehensive insights into their advertising performance. The platform generates unique local and toll-free phone numbers to track inbound call campaigns, enabling businesses to identify which marketing efforts yield the best results. Beyond basic tracking, AddSource also delivers analytics and full call recordings to assess call quality, serving businesses of all sizes across various industries within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In December 2015, AddSource highlighted its call tracking platform, positioning it as a transformative solution akin to Twilio's influence on cloud-based VOIP. This announcement signaled AddSource's ambition to revolutionize how businesses understand and optimize their advertising spend by providing detailed call attribution and performance analytics, indicating a strategic focus on delivering high-impact marketing intelligence.
Company Intelligence Q&A
- When was AddSource founded?
- AddSource was founded in December 2011.
- Who are the founders of AddSource?
- AddSource was founded by David Dovman and Yossi Assaraf.
- What is AddSource's primary business?
- AddSource provides a cloud-based call tracking and analytics platform that offers comprehensive information about advertising performance.
- What was a significant announcement made by AddSource?
- In December 2015, AddSource announced its platform's capabilities in call tracking, drawing comparisons to Twilio's impact on cloud-based VOIP.
- What kind of data does AddSource's platform provide?
- AddSource's platform provides details from inbound call campaigns, analytics, and full call recordings to help businesses understand which campaigns generate the best results and assess call quality.