Company Overview
Snapshot
Founded in December 2011 by David Dovman and Yossi Assaraf, AddSource operates with 1–10 employees. The company provides a call tracking and analytics platform, a key offering that was highlighted in December 2015 for its innovative approach to cloud-based VOIP.
Business overview
AddSource offers a cloud-based call tracking and analytics platform designed to provide businesses with comprehensive insights into their advertising performance. The platform generates unique local and toll-free phone numbers to track inbound calls from various campaigns, enabling businesses to identify which marketing efforts yield the best results. Beyond basic tracking, AddSource enhances data quality by providing analytics and full call recordings, serving businesses of all sizes across multiple industries. The company operates within the Business Software sector, focusing on Sales & Marketing Solutions, particularly Advertising Platforms, and targets enterprise and professional services, including call centers and marketing departments.
Strategic signal
In December 2015, AddSource was recognized for its innovative approach to call tracking, drawing comparisons to Twilio's impact on cloud-based VOIP. This signal indicates the company's early market validation and potential to disrupt traditional advertising measurement, suggesting a strong foundation in leveraging cloud technology for advanced analytics in the marketing and sales domain.
Log in to access full profile ›Company Intelligence Q&A
- What is AddSource's core offering?
- AddSource provides a cloud-based call tracking and analytics platform that helps businesses monitor and analyze the performance of their advertising campaigns by tracking inbound calls.
- When was AddSource founded and by whom?
- AddSource was founded in December 2011 by David Dovman and Yossi Assaraf.
- What was a significant market recognition for AddSource?
- In December 2015, AddSource was noted for its innovative contribution to call tracking, drawing parallels to Twilio's influence on cloud-based VOIP technology.
- What specific data does AddSource's platform provide?
- The platform generates unique phone numbers to track inbound calls and offers detailed analytics along with full call recordings to assess call quality and campaign effectiveness.
- Which industries and business sizes does AddSource target?
- AddSource's platform is designed for businesses of all sizes across various industries, focusing on enterprise and professional services, including call centers and marketing and sales departments.