AdExtent

Company Overview

Snapshot

Founded in September 2006 by Tal Keinan, Tal Muskal, and Ron Pick, AdExtent operates with 1–10 employees. The company has raised $5.1 million across two funding rounds from Giza Venture Capital. In February 2017, AdExtent became non-active.

Business overview

AdExtent provides a platform for personalized retargeting and dynamic, data-driven ad messaging. The company's core technology enables stakeholders to launch and manage retargeting campaigns that integrate with their media buying platforms. AdExtent automatically transforms product pages into personalized advertisements and leverages customer engagement data to drive sales. The company serves markets including media, financial, and government sectors, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Company Intelligence Q&A

What is AdExtent's primary business?

AdExtent specializes in personalized retargeting and data-driven ad messaging, providing a platform that integrates with media buying platforms to create dynamic, personalized advertisements from product pages.

When was AdExtent founded and by whom?

AdExtent was founded in September 2006 by co-founders Tal Keinan, Tal Muskal, and Ron Pick.

What was a significant early funding event for AdExtent?

In January 2008, AdExtent (then SemantiNet) completed an initial financing round of $1.7 million from Giza Venture Capital for its semantic search technology.

What was the total capital raised by AdExtent?

AdExtent raised a total of $5.1 million across two funding rounds.

What is the current operational status of AdExtent?

AdExtent became non-active in February 2017.