Adience
Audience Targeting for Mobile Advertising
Company Overview
Snapshot
Founded in January 2012 by Roee Nahir, Eran Eidinger, and Sasha Medvedovsky, Adience operates with 1–10 employees. The company raised $1.5M across one funding round from one investor. Adience was acquired by Teddy Sagi Group in December 2014.
Business overview
Adience develops a mobile audience management platform that helps mobile applications understand their users by extracting critical data such as age, gender, interests, and personas. This technology enables advanced, personalized in-app ad monetization by matching ads to impressions based on demographic parameters and personas, aiming to increase revenue through highly relevant ads and enhanced user interaction. The company operates in the Business Software sector, focusing on Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence and Machine Learning for its offerings.
Strategic signal
In December 2014, Adience was acquired by Teddy Sagi Group. This acquisition highlights the strategic value placed on mobile audience targeting and personalized ad monetization technologies within the broader advertising and business software landscape, indicating a market demand for solutions that enhance user engagement and publisher revenue.
Log in to access full profile ›Company Intelligence Q&A
- When was Adience founded?
- Adience was founded in January 2012.
- Who are the founders of Adience?
- The co-founders of Adience are Roee Nahir, Eran Eidinger, and Sasha Medvedovsky.
- What is Adience's primary business?
- Adience develops a mobile audience management platform that helps mobile applications understand their audiences for personalized in-app ad monetization.
- When was Adience acquired?
- Adience was acquired by Teddy Sagi Group in December 2014.
- What was the total funding raised by Adience?
- Adience raised a total of $1.5M in a single funding round in November 2013 from Kaedan Capital.