Adience

Company Overview

Snapshot

Founded in January 2012 by Roee Nahir, Eran Eidinger, and Sasha Medvedovsky, Adience operates with 1–10 employees. The company raised $1.5M across one funding round from one investor. Adience was acquired by Teddy Sagi Group in December 2014.

Business overview

Adience develops a mobile audience management platform designed to help mobile applications understand their users. The platform extracts critical data such as age, gender, interests, and personas to enable advanced, personalized in-app ad monetization. By matching ads to impressions based on demographic parameters and user personas, Adience aims to generate significant revenue uplift for publishers through highly relevant advertisements. The company's big data technology focuses on impression-level mobile ad mediation, operating within the Business Software sector, specifically in Advertising Platforms, and leveraging Artificial Intelligence and Machine Learning.

Strategic signal

The acquisition of Adience by Teddy Sagi Group in December 2014 signaled a strategic consolidation in the mobile advertising technology space. This move indicated the acquiring company's interest in integrating advanced audience targeting and mobile ad monetization capabilities, validating Adience's technology and market approach for enhancing in-app ad performance and publisher revenues.

Company Intelligence Q&A

When was Adience founded?

Adience was founded in January 2012.

Who are the founders of Adience?

The co-founders of Adience are Roee Nahir, Eran Eidinger, and Sasha Medvedovsky.

What is Adience's primary business?

Adience develops a mobile audience management platform that helps mobile applications understand their audiences for personalized in-app ad monetization.

When was Adience acquired?

Adience was acquired by Teddy Sagi Group in December 2014.

What was the total funding raised by Adience?

Adience raised a total of $1.5M in a single funding round in November 2013 from Kaedan Capital.