What is Aditor's primary business?

Aditor is a mobile ad tech company that provides multi-level data analysis and precision-targeted campaign management solutions.

When was Aditor founded?

Aditor was founded in January 2014.

Who are the founders of Aditor?

Nissim Cohen and Or Reznitsky are the co-founders of Aditor.

What is Aditor PredictAI?

Aditor PredictAI is a precision-targeting technology that analyzes global user behavior and optimizes campaigns across various conversion points and sectors, making split-second decisions on RTB exchanges.

When was Aditor acquired and by whom?

Aditor was acquired by Playtika in February 2017.

Aditor

Mobile Advertising Platform

Business Software

Acquired (Inactive) by Playtika on Feb 2017 - closed due to acquisition

Company Overview

Snapshot

Founded in January 2014 by Nissim Cohen and Or Reznitsky, Aditor operated with 11–50 employees. The company was acquired by Playtika in February 2017.

Business overview

Aditor is a mobile ad tech company specializing in multi-level data analysis and precision-targeted campaign management. Its core technology, Aditor PredictAI, analyzes user behavior globally to optimize campaigns across various conversion points and sectors. Utilizing real-time bidding exchanges, PredictAI makes split-second decisions to adapt and optimize campaigns, even after reaching target KPIs. The company serves advertisers and publishers by predicting user-behavior value, source, and channel to increase ROI, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

Aditor's acquisition by Playtika in February 2017 highlights the strategic value of its mobile advertising technology. This exit signals a successful validation of Aditor's precision-targeting capabilities and its programmatic solution within the competitive ad tech landscape, demonstrating its potential to enhance user acquisition and campaign optimization for larger entities.

Company Intelligence Q&A

What is Aditor's primary business?: Aditor is a mobile ad tech company that provides multi-level data analysis and precision-targeted campaign management solutions.
When was Aditor founded?: Aditor was founded in January 2014.
Who are the founders of Aditor?: Nissim Cohen and Or Reznitsky are the co-founders of Aditor.
What is Aditor PredictAI?: Aditor PredictAI is a precision-targeting technology that analyzes global user behavior and optimizes campaigns across various conversion points and sectors, making split-second decisions on RTB exchanges.
When was Aditor acquired and by whom?: Aditor was acquired by Playtika in February 2017.

Name	Aditor
One-liner	Mobile Advertising Platform
Type	Startup
Primary sector	Business Software
Founded	2014
Employees	11-50
Employees (exact)	33
HQ / location	Tel Aviv-Yafo, Nakhalat Yitskhak St 32, Tel Aviv-Yafo, Israel, Center District
Product stage	Released
LinkedIn	https://www.linkedin.com/company/5022642
Crunchbase	aditor
IL Registrar	514968676

Sectors	Business Software, Sales & Marketing Solutions, Advertising Platforms
Core technology	Platforms & Interfaces, Mobile
Target customers	Enterprise & Professional Services, Enterprises
Business models	B2B
Tags	campaign-optimization, social-media, social-advertising, real-time-bidding, advertising, campaign-management, mobile-advertising, social-marketing, publishers, behavior-analytics, data-analytics, media-buying, branding, targeting, geo-targeting, advertisers

Name	Role	Founder
Nissim Cohen	Co-founder & Board Director	yes
Or Reznitsky	Co-founder & Marketing Director	yes

Aditor