adMingle
Influencer Marketing Platform
Company Overview
Snapshot
Founded in May 2012 by Shlomi Benbasat, adMingle operated with 1–10 employees. The company raised $860,000 across two funding rounds from two investors. adMingle ceased operations in April 2020.
Business overview
adMingle is a technology service provider specializing in influencer relationship management (IRM). The company's platform connects advertisers with social media influencers, enabling them to share ad content or create and distribute ad briefs on their platforms for compensation. adMingle empowers influencers and creators to monetize their social media presence by generating value for companies. The company operates within the Business Software sector, focusing on advertising platforms and digital content engagement.
Strategic signal
In October 2015, adMingle was highlighted for its approach to connecting advertisers with authentic influencers. This indicated the company's focus on leveraging genuine social media influence for advertising campaigns, a strategic move to enhance brand credibility and engagement in the evolving digital marketing landscape.
Company Intelligence Q&A
- What is adMingle's primary business?
- adMingle provides a technology service that facilitates influencer relationship management (IRM), connecting advertisers with social media influencers to distribute ad content and briefs.
- When was adMingle founded?
- adMingle was founded in May 2012.
- Who founded adMingle?
- adMingle was founded by Shlomi Benbasat.
- What was the company's operational status as of April 2020?
- adMingle ceased to operate in April 2020.
- What was a key focus for adMingle in October 2015?
- In October 2015, adMingle was noted for its ability to connect advertisers with genuine influencers, emphasizing the strategic importance of authentic engagement in advertising.