Adquant

Company Overview

Snapshot

Founded in January 2012 by Joe McCormack and Elias Sandler, Adquant operated with 11–50 employees. The company raised $20 million across one funding round from two investors. Adquant was acquired by Skai in September 2014.

Business overview

Adquant is a social advertising software company that provides a best-of-breed social advertising platform. Initially developed as an internal Facebook platform for the Adotomi agency, its technology is deployed globally by leading advertisers, with active campaigns in over 100 countries. The platform is built on Holistic Optimization, enabling advertisers to apply sophisticated algorithms for optimizing their advertising programs. Adquant serves the advertising, sales, and marketing sectors within the broader business software industry.

Strategic signal

In September 2014, Adquant was acquired by Skai. This acquisition signaled a strategic consolidation within the social advertising technology landscape, integrating Adquant's proven Facebook advertising platform into a larger entity. For investors, this demonstrated the value and demand for specialized social advertising solutions and the potential for successful exits in this niche.

Company Intelligence Q&A

When was Adquant founded?

Adquant was founded in January 2012 by Joe McCormack and Elias Sandler.

What was a significant financial event for Adquant?

Adquant was acquired by Skai for $12 million in September 2014, as reported by Jewish Business News.

How much capital did Adquant raise?

Adquant raised a total of $20 million across one funding round in April 2014, with investments from Bain Capital Ventures and Sequoia Capital.

Which investors participated in Adquant's funding round?

In April 2014, Adquant received funding from Bain Capital Ventures and Sequoia Capital.

What is Adquant's core offering?

Adquant provides a social advertising software platform focused on Holistic Optimization, enabling advertisers to manage and optimize their social advertising campaigns.