Adshir
Ray-traced Graphics
Company Overview
Snapshot
Founded in February 2010 by Reuven Bakalash, Adshir operates with 1–10 employees. The company was acquired by Snap in April 2022.
Business overview
Adshir is a graphics technology company focused on delivering real-time augmented reality (AR) ray-tracing technology. The company's core product, LocalRay, is a software development kit designed to enable high-quality AR graphics on battery-powered devices. LocalRay is compatible with major AR/VR engines such as Unity, Unreal, ARKit, and ARCore, serving the augmented and virtual reality markets within the broader software applications sector.
Strategic signal
In January 2020, Adshir's LocalRay software demonstrated its capability to enable real-time, energy-efficient ray tracing on smartphones. This development was significant as it addressed a key challenge in mobile AR/VR, signaling to investors and the industry that high-quality graphics could be achieved on low-power devices, thereby expanding the potential for widespread adoption of advanced AR experiences.
Log in to access full profile ›Company Intelligence Q&A
- When was Adshir founded?
- Adshir was founded in February 2010.
- What is LocalRay?
- LocalRay is Adshir's software development kit designed for augmented and virtual reality applications, enabling real-time ray tracing on mobile devices.
- When did Adshir demonstrate energy-efficient ray tracing on smartphones?
- In January 2020, Adshir's LocalRay software enabled real-time, energy-efficient ray tracing on 2-watt smartphones.