Adstrix
Programmatic Print Exchange and Cross-media Advertising Platform
Company Overview
Snapshot
Founded in October 2011 by Guy Amos and Oded Nachshon, Adstrix operated with 1-10 employees. The company ceased operations in September 2025, following a single funding round that included investment from Nielsen Innovate.
Business overview
Adstrix developed a programmatic exchange for print newspapers and magazines, leveraging Nielsen Scarborough Data and other premium data sources for advanced audience targeting and planning. The company's technology aimed to introduce digital automation to print media buying, enhancing efficiency through scalability, measurability, and data-driven campaign execution. Adstrix provided granular measurement of ad performance via dynamically generated virtual telephone numbers, keyword text interactions, and landing page tracking, serving the advertising, marketing, and publishing sectors.
Log in to access full profile ›Company Intelligence Q&A
- What is Adstrix's operational status?
- Adstrix ceased to operate in September 2025.
- When was Adstrix founded?
- Adstrix was founded in October 2011.
- Who were the founders of Adstrix?
- Adstrix was founded by Guy Amos and Oded Nachshon.
- Which investor participated in Adstrix's funding round?
- In December 2013, Adstrix raised $550,000 in seed funding from Nielsen Innovate.
- What is Adstrix's core offering?
- Adstrix provides a programmatic exchange for print newspapers and magazines, enabling advanced audience targeting and planning through digital automation.