Adstrix
Programmatic Print Exchange and Cross-media Advertising Platform
Company Overview
Snapshot
Founded in October 2011 by Guy Amos and Oded Nachshon, Adstrix operates with 1–10 employees. The company has raised $550,000 across one funding round from one investor. In December 2013, Adstrix secured funding from Nielsen Innovate.
Business overview
Adstrix provides a programmatic exchange for print newspapers and magazines, leveraging Nielsen Scarborough Data and other premium data sources for advanced audience targeting and planning. The company's technology introduces digital automation to print media buying, enhancing efficiency through scalability, measurability, and data-driven campaign execution. Adstrix offers granular measurement of ad performance via dynamically generated virtual telephone numbers, keyword text interactions, and tracking for landing pages and downloads. It operates within the Business Software sector, focusing on sales and marketing solutions, specifically advertising platforms, and serves advertisers and publishers globally.
Strategic signal
In December 2013, Adstrix raised $550,000, signaling early investor confidence in its innovative approach to digitizing print media advertising. This funding validated the company's potential to bring programmatic efficiency and data-driven optimization to a traditional advertising channel, suggesting a strategic move towards modernizing print media buying for advertisers and publishers.
Company Intelligence Q&A
- What is Adstrix's primary business?
- Adstrix operates a programmatic exchange for print newspapers and magazines, utilizing data for audience targeting and planning to bring digital automation to print media buying.
- When was Adstrix founded?
- Adstrix was founded in October 2011.
- Who are the founders of Adstrix?
- Adstrix was founded by Guy Amos and Oded Nachshon.
- How much capital has Adstrix raised?
- Adstrix has raised a total of $550,000 across one funding round.
- Which investor participated in Adstrix's funding round?
- In December 2013, Adstrix raised $550,000 in a funding round from Nielsen Innovate.