Company Overview
Snapshot
Founded in April 2014 by Amir Bahalul and Daniel Galitzky, Advestor operates with 1–10 employees. The company is currently in its Pre-Funding stage and holds a patent for its reservation system.
Business overview
Advestor develops a patent-pending reservation system for digital advertising inventory, operating within the Business Software sector. The company's core technology is based on a financial options model, enabling publishers to issue and sell reservation options for various inventory types, including display, video, and mobile. Advestor serves buyers and advertisers by allowing them to reserve future inventory at agreed-upon prices, aiming to minimize media risks and ensure high-quality inventory through ad options. It operates in the Advertising Platforms and Sales & Marketing Solutions categories, targeting enterprise and professional services in marketing and sales.
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- What is Advestor's primary product?
- Advestor offers a patent-pending reservation system designed for digital advertising inventory, allowing publishers to sell reservation options and buyers to secure future ad space.
- When was Advestor founded and by whom?
- Advestor was founded in April 2014 by co-founders Amir Bahalul and Daniel Galitzky.
- What is the core technology behind Advestor's system?
- The core technology of Advestor's system is based on a financial options model, which facilitates the issuance and sale of reservation options for digital advertising inventory.
- What problem does Advestor aim to solve for its users?
- Advestor aims to help users minimize media risks and ensure access to high-quality inventory by providing a mechanism for booking future ad inventory through ad options at agreed-upon prices.
- What is an 'ad option' in Advestor's system?
- An ad option is an inventory-booking contract between a publisher and a buyer, granting the buyer the right, but not the obligation, to purchase future inventory at a predetermined price in exchange for an immediate booking fee.