Alice
Protecting Generative AI Applications and Agents
Company Overview
Snapshot
Founded in January 2018 by Noam Schwartz, Alon Porat, Iftach Orr, and Eyal Dykan, Alice operates with 201–500 employees. The company has raised $100M across 3 funding rounds from 9 investors. In August 2026, Alice raised $140 million at a valuation of $700-800 million, indicating strong investor confidence in its AI security solutions.
Business overview
Alice, formerly ActiveFence, specializes in providing trust and safety solutions to make the internet a safer place by eliminating harmful content. The company offers data, services, and software that enable trust and safety teams to manage complex operations, gain visibility into unwanted on-platform activity, and receive early warnings of threats. Its core technology leverages artificial intelligence to proactively handle various types of harmful content across different languages and formats, serving enterprises and content production within the media and entertainment sectors.
Strategic signal
Alice's recent $140 million funding round in August 2026, at a valuation of $700-800 million, signals significant market validation for its pivot towards securing generative AI applications. This substantial investment, following its rebranding from ActiveFence, highlights investor belief in the critical need for a new security layer for AI, positioning Alice as a key player in this emerging and high-growth segment of the cybersecurity market.
Company Intelligence Q&A
- What was Alice's most recent funding round?
- In August 2026, Alice raised $140 million at a valuation of $700-800 million, emphasizing the growing demand for AI security solutions.
- When did Alice acquire Spectrum Labs?
- Alice acquired Spectrum Labs in September 2023 to enhance its capabilities in fighting harmful content.
- What was the strategic significance of Alice's acquisition of Rewire?
- In March 2023, Alice acquired Rewire to bolster its ability to help customers identify harmful text-based content, expanding its trust and safety offerings.
- Has Alice undergone any significant organizational changes recently?
- In March 2025, Alice underwent a streamlining process that included laying off 22 employees.
- What was Alice's previous name?
- Alice was formerly known as ActiveFence, and its rebranding was highlighted in June 2026 in connection with its role as a protective wall for Anthropic.