amp Fitness
AI-powered Strength Machine for Exercise
Company Overview
Snapshot
Founded in October 2020 by Shalom Meckenzie, amp Fitness operates with 51–200 employees. The company is currently in a Pre-Funding stage, focusing on developing its AI-powered exercise device.
Business overview
amp Fitness develops an AI-powered exercise device designed for indoor use, enabling users to work out every muscle group through various rotations. The solution features a small dial for controlling power, offering a weight capacity of 5 to 100 pounds, and includes resistance modes such as Fixed and Band The device is designed for home installation, bolting into walls with screws and brackets, and serves the fitness and sports segments within the broader Media & Entertainment Technologies sector.
Strategic signal
In January 2025, Rolling Stone highlighted amp Fitness's AI-powered device, positioning it as a compelling alternative to traditional gym workouts for at-home strength training. This signals strong market validation and growing consumer interest in smart fitness solutions, indicating potential for significant adoption in the home exercise market.
Company Intelligence Q&A
- What is amp Fitness's core product?
- amp Fitness develops an AI-powered exercise device for indoor use, designed to provide full-body strength training through hundreds of possible rotations and adjustable resistance levels.
- When was amp Fitness founded?
- amp Fitness was founded in October 2020 by Shalom Meckenzie.
- What are the key features of the amp Fitness device?
- The amp Fitness device allows users to control workout intensity with a dial, offering a weight range of 5 to 100 pounds and various resistance modes including Fixed, Band, and Eccentric. It is designed for easy home installation.
- Which markets does amp Fitness target?
- amp Fitness targets consumers in the recreational, lifestyle, fitness, and sports segments, operating within the Media & Entertainment Technologies sector.
- What was a notable recent mention for amp Fitness?
- In January 2025, Rolling Stone featured amp Fitness, reviewing its AI-powered device as a new solution for at-home strength training, suggesting it could replace traditional gym visits.