StoreSmarts
In-store Customer Behavior Analysis for Retailers
Company Overview
Snapshot
Founded in May 2013 by Eyal Ben-Eliyahu, Yarden Morgan, and Ilai Fallach, StoreSmarts operates with 11–50 employees. The company was acquired by RetailIQ in January 2018, marking a significant exit for the in-store analytics provider.
Business overview
StoreSmarts provides an in-store analytics solution for retailers, delivering real-time data and insights into shopper behavior. Its core technology anonymously collects Wi-Fi signals across locations and uses proprietary algorithms to transform this data into actionable insights, accessible via a dashboard, mobile app, and robust API. The company serves the retail industry, enabling businesses to enhance operational effectiveness, optimize marketing campaigns, and improve the customer experience.
Strategic signal
In January 2018, StoreSmarts was acquired by RetailIQ, a move that highlights the increasing demand for advanced in-store analytics solutions within the retail sector. This acquisition signals a consolidation trend in the market, where larger entities are integrating specialized technologies to offer more comprehensive services to retailers, validating StoreSmarts' approach to leveraging Wi-Fi signals for behavior analysis.
Log in to access full profile ›Company Intelligence Q&A
- When was StoreSmarts founded?
- StoreSmarts was founded in May 2013.
- Who are the founders of StoreSmarts?
- The co-founders of StoreSmarts are Eyal Ben-Eliyahu, Yarden Morgan, and Ilai Fallach.
- What is StoreSmarts' primary business model?
- StoreSmarts operates on a B2B business model, providing its analytics solutions to other businesses.
- When was StoreSmarts acquired and by whom?
- StoreSmarts was acquired by RetailIQ in January 2018.
- Which investors participated in StoreSmarts' funding round in February 2016?
- In February 2016, StoreSmarts received funding from Lev Leviev and Maverick Ventures IsraeI.