Analyzd

Risk Management and Fraud Prevention

Acquired (Inactive) by Klarna on May 2011 - closed due to acquisition
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Company Overview

Snapshot

Founded in January 2010, Analyzd operated with 1–10 employees, focusing on risk management and fraud prevention. The company was acquired by Klarna in May 2011, integrating its expertise into Klarna's operations.

Business overview

Analyzd specializes in developing fraud prevention and risk management strategies tailored for online retailers and payment platforms. The company's core offering includes threat analysis, customized rule and model development, data visualization, and specialized training. It applies business insights and risk analysis to address the specific needs of its clients within the fintech and eCommerce sectors.

Strategic signal

In December 2011, Klarna announced plans to hire 30 new employees for its Israel R&D center, which was formerly Analyzd. This expansion followed Klarna's successful $155 million financing round led by General Atlantic and Yuri Milners DST Global, signaling a significant investment in the capabilities acquired from Analyzd and a commitment to growing its R&D presence in Israel.

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Company Intelligence Q&A

When was Analyzd acquired and by whom?
Analyzd was acquired by Klarna in May 2011. The terms of the acquisition were not disclosed.
What happened to Analyzd's operations after the acquisition?
After the acquisition in May 2011, Analyzd became part of Klarna Israel, forming Klarna's Israel R&D center.
Did Klarna invest further in the former Analyzd operations after the acquisition?
Yes, in December 2011, Klarna announced plans to hire 30 new employees for its Israel R&D center (formerly Analyzd), following a $155 million financing round led by General Atlantic.
What industry sectors did Analyzd primarily serve?
Analyzd primarily served the fintech and eCommerce sectors, providing solutions for online retailers and payment platforms.
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