Animo

Company Overview

Snapshot

Founded in September 2022 by Ofir Ben Yehonatan and Noam Gechtman, Animo operates with 1–10 employees. The company has raised $1.5 million across one funding round. In May 2024, Animo was featured in Globes for its innovative approach to measuring the effectiveness of outdoor advertising and other offline media.

Business overview

Animo provides an AI-powered 360° Marketing Effectiveness platform designed to offer a unified intelligence layer across all marketing channels. The company's core technology combines offline and digital media into a single decision-making engine, utilizing Marketing Mix Modeling (MMM), attribution, incrementality, AI, and media planning. This enables advertisers to understand the true business impact of their marketing investments and continuously optimize budgets based on real business outcomes, serving the advertising and marketing sectors within the broader business software industry.

Strategic signal

Animo is gaining recognition for its innovative approach to marketing effectiveness, particularly in bridging the measurement gap between offline and online advertising. A May 2024 feature in Globes highlighted the startup's ability to quantify sales generated by billboards and other traditional advertisements. This indicates a strong market validation for Animo's technology, signaling to investors a growing demand for comprehensive, AI-driven solutions that provide a holistic view of marketing ROI across all channels.

Company Intelligence Q&A

What is Animo's primary focus?

Animo focuses on providing an AI-powered 360° Marketing Effectiveness platform that unifies intelligence across all marketing channels, including both offline and digital media.

When was Animo founded and by whom?

Animo was founded in September 2022 by co-founders Ofir Ben Yehonatan and Noam Gechtman.

How much capital has Animo raised to date?

Animo has raised a total of $1.5 million across one funding round.

What is Animo's core product?

Animo's core product is ANIMO 360, a platform that combines MMM, attribution, incrementality, AI, and media planning to optimize marketing budgets based on business outcomes.

What recent media attention has Animo received?

In May 2024, Animo was featured in Globes for its ability to analyze and quantify the sales impact of offline advertising, such as billboards and other traditional media.