Animo
The First AI-Powered 360° Marketing Effectiveness Platform for Offline & Digital Media
Company Overview
Snapshot
Founded in September 2022 by Ofir Ben Yehonatan and Noam Gechtman, Animo operates with 1–10 employees. The company has raised $1.5 million across one funding round. In March 2023, Animo secured its seed funding round.
Business overview
Animo is an AI-powered 360° Marketing Effectiveness platform that provides a unified intelligence layer across all marketing channels. The company's core technology combines offline and digital media into a single decision-making engine using MMM, attribution, incrementality, AI, and media planning. Animo serves advertisers by enabling them to understand the true business impact of every marketing investment and continuously optimize budgets based on real business outcomes, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
Animo is actively engaging with the market on the efficacy of its AI-powered platform for measuring offline advertising. News articles from November 2024 and May 2024 highlight the company's focus on demonstrating how its technology can quantify the sales generated by traditional media like billboards and other offline campaigns. This indicates a strategic push to validate and expand the application of its 360° marketing effectiveness platform beyond digital channels, positioning Animo as a key player in bridging the measurement gap between online and offline advertising for investors and innovation teams.
Log in to access full profile ›Company Intelligence Q&A
- What is Animo's primary offering?
- Animo offers the ANIMO 360 platform, an AI-powered 360° Marketing Effectiveness platform that provides a unified intelligence layer across all marketing channels for optimizing marketing investments.
- When was Animo founded and by whom?
- Animo was founded in September 2022 by Ofir Ben Yehonatan and Noam Gechtman.
- What was Animo's most recent funding activity?
- In March 2023, Animo secured a seed funding round, raising $1.5 million.
- How does Animo help advertisers?
- Animo helps advertisers understand the true business impact of every marketing investment and continuously optimize budgets based on real business outcomes by combining offline and digital media into a single decision-making engine.
- What markets does Animo target?
- Animo targets geomarkets including North America and Europe with its B2B and B2B2C business models.