Aniview

Company Overview

Snapshot

Founded in January 2013 by Alon Carmel, Aniview operates with 51–200 employees. The company specializes in video advertising technology, providing solutions that deliver efficient and effective video advertising across various platforms. Aniview renewed its partnership with HUMAN in March 2022 to enhance the security of its video ad platform against bot attacks.

Business overview

Aniview is a global advertising technology and media company that provides an end-to-end platform for video hosting and monetization. Its core technology includes a patented video player, high-performance ad server, and a video marketplace, enabling flawless video delivery across desktop, mobile, in-app, connected TV, and over-the-top formats. The company serves publishers and advertisers worldwide, offering versatile and customizable marketing tools within the Business Software and Media & Entertainment Technologies sectors, specifically focusing on Advertising Platforms and Digital Content Distribution.

Strategic signal

In January 2022, Aniview bolstered its customers' CTV ad-serving capabilities with Server-Side Ad Insertion (SSAI) and adopted Google's Multiple Customer Management (MCM) solution. This strategic move signals Aniview's commitment to enhancing its technological offerings for Connected TV (CTV) and improving ad management efficiency for its partners, positioning the company to capitalize on the growing CTV advertising market and streamline operations for publishers.

Company Intelligence Q&A

When was Aniview founded and by whom?

Aniview was founded in January 2013 by Alon Carmel.

What is Aniview's primary business?

Aniview is a global advertising technology and media company that provides a platform for efficient and effective video advertising across the open web, including an ad server, players, CMS, SSAI, SDK, and marketplace.

What significant partnership did Aniview renew in 2022?

In March 2022, Aniview renewed its partnership with HUMAN to continue safeguarding its video ad platform from sophisticated bot attacks.

How is Aniview enhancing its ad-serving capabilities for Connected TV (CTV)?

In January 2022, Aniview bolstered its customers' CTV ad-serving capabilities with Server-Side Ad Insertion (SSAI).

What solution did Aniview adopt from Google in early 2022?

In January 2022, Aniview adopted Google's Multiple Customer Management (MCM) solution to enhance its video ad platform.