Anlit

Company Overview

Snapshot

Founded in January 1990, Anlit operated with 1–10 employees, specializing in nutritional supplements. The company was acquired by Maabarot Products in June 2008, subsequently ceasing operations.

Business overview

Anlit developed and manufactured consumer vitamins and dietary supplements, primarily targeting children. Its core products included pectin-based gummy bears and chewable, chocolate-textured bears, designed to be natural with no artificial colors or preservatives. These market-ready delivery formats were supplied to supplement providers, distributors, and retailers within the Agriculture & Food Technologies sector.

Strategic signal

In June 2020, Anlit rolled out a new portfolio of immune-boosting products, leveraging its tasty delivery platform. This strategic move demonstrated the company's focus on expanding its product offerings in response to evolving health trends, signaling an adaptation to market demands for convenient and appealing nutritional solutions.

Company Intelligence Q&A

What is Anlit's primary focus?

Anlit specializes in the manufacturing of consumer vitamins and dietary supplements, primarily formulated for children.

What types of products does Anlit offer?

Anlit's product line includes natural, pectin-based gummy bears and chewable, chocolate-textured bears that serve as delivery formats for vitamins and minerals, free from artificial colors or preservatives.

When was Anlit acquired?

Anlit was acquired by Maabarot Products in June 2008.

What was a key product development for Anlit in 2020?

In June 2020, Anlit launched a new portfolio of immune-boosting products, utilizing its established tasty delivery platform.

What was Anlit's approach to probiotic supplements?

In September 2019, Anlit's technology focused on ensuring long-life probiotics within a flavorful chewy supplement format.