Anlit

Company Overview

Snapshot

Founded in January 1990, Anlit operated with 1–10 employees. The company was acquired by Maabarot Products in June 2008.

Business overview

Anlit specializes in the manufacturing of consumer vitamins, minerals, and dietary supplements primarily for children. The company's core products include natural, artificial color- and preservative-free supplements delivered as pectin-based gummy bears and chewable, chocolate-textured bears. These market-ready formats are designed for supplement providers, distributors, and retailers, with potential for broader applications. Anlit operates within the Agriculture & Food Technologies sector, focusing on novel food and ingredients.

Strategic signal

In June 2020, Anlit rolled out a new portfolio of immune-boosting products, leveraging tasty delivery platforms. This development signals the company's continued focus on product innovation and market responsiveness within the children's nutritional supplement segment, aiming to capture demand for health-supportive products.

Company Intelligence Q&A

When was Anlit acquired?

Anlit was acquired by Maabarot Products in June 2008, after which it ceased to operate.

What type of products does Anlit offer?

Anlit offers consumer vitamins, minerals, and dietary supplements, primarily targeting children, in forms such as pectin-based gummy bears and chewable, chocolate-textured bears.

What was Anlit's product focus in June 2020?

In June 2020, Anlit rolled out a new portfolio of immune-boosting products, utilizing its established tasty delivery platform.

What new product did Anlit introduce in September 2019?

In September 2019, Anlit's technology enabled the development of long-life probiotics in a flavorful chewy supplement.

What product innovation did Anlit announce in March 2017?

In March 2017, Anlit developed pectin-based gummy supplements, including veggie turmeric gummies, to address the growing market for confectionery supplements.