Annoto
Engagement and Collaboration Tools for Websites with Video Content
Company Overview
Snapshot
Founded in March 2015 by Hen Eytan, Kirill Slavkin, and Genadi Sokolov, Annoto operates with 11–50 employees. The company has raised $2.9 million across 5 funding rounds from 7 investors. In January 2019, Annoto secured funding from investor Gil Smolinski.
Business overview
Annoto provides an in-video collaboration and engagement solution designed to transform passive video streaming and video-on-demand into active group experiences. Its core technology enables users to participate in threaded discussions on video and utilize call-to-action tools. The solution integrates seamlessly with various websites without impacting existing infrastructure or media platforms, offering comprehensive analytics and insights to enhance content, communications, and measurable outcomes. Annoto serves markets including North America, Israel, and the United Kingdom, operating within the Education & Knowledge Technologies sector, with applications in edutainment, self-learning, higher education, and virtual classrooms.
Strategic signal
In December 2019, Annoto was highlighted by NYU Steinhardt for its ability to increase course engagement through its in-video collaboration tools. This signals the company's strong validation within the higher education sector and its potential to enhance interactive learning experiences, demonstrating a clear path for growth in educational technology.
Company Intelligence Q&A
- What is Annoto's primary offering?
- Annoto provides an in-video collaboration and engagement solution that transforms passive video content into an active group experience, enabling threaded discussions and call-to-action tools.
- When was Annoto founded and by whom?
- Annoto was founded in March 2015 by Hen Eytan, Kirill Slavkin, and Genadi Sokolov.
- How does Annoto integrate with existing platforms?
- Annoto seamlessly integrates with any type of website without influencing its infrastructure, layout, or media platform, providing an innovative user experience for video engagement.
- What markets does Annoto target?
- Annoto targets geomarkets including North America, Israel, and the United Kingdom, serving sectors such as higher education and digital content engagement.