Anzu.io

Company Overview

Snapshot

Founded in July 2017 by Ben Fenster, Anzu.io operates with 51–200 employees. The company has raised a total of $65 million across 5 funding rounds from 19 investors.

Business overview

Anzu.io develops an intrinsic in-game advertising solution for mobile, PC, and console platforms. Its core technology focuses on non-disruptive, programmatic ad placement within games, featuring a patented 3D ad tracking engine and in-game viewability measurement. Anzu.io serves advertisers seeking to reach audiences within the gaming industry, operating primarily within the Business Software sector, specifically in Advertising Platforms.

Strategic signal

This signals continued investor confidence in the in-game advertising market and Anzu.io's position within it, highlighting the growing strategic importance of non-disruptive ad solutions in the gaming ecosystem.

Company Intelligence Q&A

What was Anzu.io's most recent funding activity?

Emmis Corporation led the round, which also saw participation from Simon Equity Partners.

Which investors participated in Anzu.io's March 2022 funding round?

NBCUniversal led this round, with follow-on investments from BITKRAFT Esports Ventures.

When did Anzu.io secure its previous funding round?

BITKRAFT Esports Ventures led this round, with participation from Gaingels.

What was Anzu.io's first disclosed funding round?

BITKRAFT Esports Ventures led this round, with additional investments from Axel Springer SE.

What is Anzu.io's primary business model?

Anzu.io operates on a B2B business model, providing its in-game advertising platform to other businesses.