Company Overview
Snapshot
Founded in July 2017 by Ben Fenster, Anzu.io operates with 51–200 employees. The company has raised a total of $65 million across 5 funding rounds from 19 investors. In June 2023, Anzu.io completed a Series B funding round, with Emmis Corporation participating as a lead investor.
Business overview
Anzu.io provides an advanced intrinsic in-game advertising solution for mobile, PC, and console platforms. Its core technology enables programmatic ad delivery that is non-disruptive and highly engaging for players. The company serves the advertising and gaming industries, operating within the Business Software sector, specifically focusing on Advertising Platforms and leveraging Virtual Reality technology to reach gamers and consumer goods markets.
Strategic signal
In June 2023, Anzu.io completed a Series B funding round, which signals continued investor confidence in the in-game advertising market and Anzu.io's position within it. This capital infusion suggests the company is well-positioned to further develop its patented 3D ad tracking engine and expand its partnerships, reinforcing its commitment to making in-game advertising more effective and less intrusive.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant recent funding event for Anzu.io?
- In June 2023, Anzu.io completed a Series B funding round. Emmis Corporation was a lead investor in this round.
- Which investors participated in Anzu.io's March 2022 funding round?
- In March 2022, Anzu.io received funding from investors including NBCUniversal and BITKRAFT Esports Ventures.
- What was a key partnership announced by Anzu.io in February 2023?
- In February 2023, Anzu.io announced a partnership with Livewire for Germany, as part of its global expansion strategy.
- What anti-fraud protection did Anzu.io integrate in September 2021?
- In September 2021, Anzu.io integrated Human Security's anti-fraud protection for its in-game ads.
- What was a notable partnership for Anzu.io in August 2020?
- In August 2020, Ubisoft and Anzu.io partnered to bring blended in-game ads into the game Trackmania.