appalgo

Company Overview

Snapshot

Founded in July 2013 by Roy Weiss, appalgo operates with 11–50 employees. The company focuses on providing a global, audience-driven video ad exchange, connecting advertisers, app developers, and publishers. appalgo recently demonstrated its impact by helping BetMGM significantly increase user acquisition through its AI-powered platform.

Business overview

appalgo is a global, audience-driven video ad exchange that provides a brand-safe environment for clients across various devices. The company's platform connects advertisers, app developers, and publishers with relevant mobile display inventory. appalgo offers centralized global media buying through direct-managed publishers, app developers, and a cross-platform advertising network integrated with leading RTB exchanges, ad networks, and Google AdWords, operating primarily within the Business Software sector, specifically in Advertising Platforms.

Company Intelligence Q&A

What is appalgo's core offering?

appalgo provides a global, audience-driven video ad exchange that connects advertisers, app developers, and publishers with mobile display inventory in a brand-safe environment.

Who founded appalgo?

appalgo was founded by Roy Weiss in July 2013.

How does appalgo contribute to credit assessment in financial services?

appalgo partnered with SBK to integrate its AI/ML-driven ASA Score, facilitating more inclusive and accurate credit assessments for unbanked and underbanked populations by leveraging alternative data.

What digital marketing services does appalgo provide?

appalgo offers digital marketing agency services, including Google Ads, SEO, and content marketing. These services helped Mojo, a home security and automation company, significantly increase qualified leads and improve return on ad spend.