AppCard
Multi-tier Customer Retention Platform
Company Overview
Snapshot
Founded in August 2011 by Yair Goldfinger and Amichay Oren, AppCard operates with 51–200 employees. The company has secured funding across 2 rounds from 7 investors. In August 2017, AppCard acquired ProLogic Retail Services, a leading provider of grocery loyalty and marketing solutions.
Business overview
AppCard provides a cloud-based platform that integrates a multi-tier loyalty program with actionable data analysis and business intelligence. This platform enables retailers to personalize offers and rewards effectively, offering a single dashboard view of transaction data, product mix, and employee performance. AppCard assists businesses in managing campaigns and tracking shopper purchase history, demographics, and visited locations, facilitating communication with customers via mobile apps, digital receipts, push notifications, texts, and email campaigns. The company operates within the Business Software sector, focusing on sales and marketing solutions, e-commerce tools, and artificial intelligence for retailers and e-commerce platforms.
Strategic signal
In July 2019, AppCard partnered with C&S to enhance personalized marketing, customer loyalty, and e-coupon offerings. This collaboration signals AppCard's continued focus on expanding its reach within the grocery retail sector and leveraging strategic alliances to deliver advanced customer engagement solutions, demonstrating its value proposition to large-scale retail partners.
Company Intelligence Q&A
- What is AppCard's primary business?
- AppCard offers a cloud-based platform that combines a multi-tier loyalty program with data analysis and business intelligence to enable personalized offers and rewards for retailers.
- When was AppCard founded?
- AppCard was founded in August 2011.
- Who are the founders of AppCard?
- AppCard was co-founded by Yair Goldfinger and Amichay Oren.
- Has AppCard made any acquisitions?
- In August 2017, AppCard acquired ProLogic Retail Services, a leading provider of grocery loyalty and marketing solutions.
- What was a notable partnership for AppCard?
- In July 2019, AppCard teamed with C&S to provide personalized marketing, customer loyalty, and e-coupon solutions.