Appcharge
Direct-to-Player Platform for Gaming Studios
Company Overview
Snapshot
Founded in April 2022 by Maor Sason and Roei Barassi, Appcharge operates with 51–200 employees. The company has raised $92 million across 3 funding rounds from 9 investors. In August 2025, Appcharge secured $58 million in a Series B round, led by IVP.
Business overview
Appcharge provides a direct-to-consumer platform designed for mobile game publishers to enhance paying user growth. Its core technology enables publishers to build customizable web stores using their own brand assets and optimize player retention through personalized gamified offers, monetization tools, and AI-driven features. The platform also supports financial compliance globally, offering support for over 500 payment methods and 80 currencies. Appcharge serves the mobile gaming industry within the broader Media & Entertainment Technologies sector.
Strategic signal
In August 2025, Appcharge raised $58 million in a Series B funding round, led by IVP. This significant capital infusion underscores investor confidence in Appcharge's direct-to-player platform and its potential to scale user acquisition and monetization for mobile game publishers. The funding signals strong market validation for Appcharge's approach to empowering gaming studios with advanced tools for global financial compliance and player engagement.
Log in to access full profile ›Company Intelligence Q&A
- What was Appcharge's most recent funding round?
- In August 2025, Appcharge completed a Series B funding round, raising $58 million. The round was led by IVP.
- Who are the founders of Appcharge?
- Appcharge was founded by Maor Sason, who serves as Co-founder & CEO, and Roei Barassi, Co-founder & General Manager.
- When was Appcharge founded?
- Appcharge was founded in April 2022.
- What is Appcharge's primary focus?
- Appcharge focuses on providing a direct-to-consumer platform for mobile game publishers to scale paying user growth and optimize player retention through customizable web stores, gamified offers, and AI-driven features.
- What was a notable funding event for Appcharge in 2024?
- In November 2024, Appcharge secured a Series A funding round. Investors included Moneta Ventures and BITKRAFT Esports Ventures.