Appcharge

Company Overview

Snapshot

Founded in April 2022 by Maor Sason and Roei Barassi, Appcharge operates with 51–200 employees. The company has secured $92 million across 3 funding rounds from 9 investors. In August 2025, Appcharge raised a Series B round with IVP as a lead investor.

Business overview

Appcharge develops a direct-to-consumer platform for mobile game publishers, designed to scale paying user growth. Its core technology enables publishers to build customizable web stores using their own brand assets and optimize player retention through a library of personalized gamified offers, monetization tools, and AI-driven features. The platform also supports publishers as a Merchant of Record, ensuring financial compliance worldwide with support for over 500 payment methods and 80 currencies. Appcharge primarily serves the mobile gaming industry within the Media & Entertainment Technologies sector.

Strategic signal

In August 2025, Appcharge raised a Series B funding round, with IVP leading the investment. This significant capital injection signals strong investor confidence in Appcharge's direct-to-player platform model and its potential to further disrupt the mobile gaming monetization landscape. The funding is expected to accelerate product development and market expansion, reinforcing Appcharge's position as a key enabler for gaming studios seeking to enhance player engagement and revenue streams.

Company Intelligence Q&A

When was Appcharge founded and by whom?

Appcharge was founded in April 2022 by Maor Sason and Roei Barassi.

What was Appcharge's most recent funding round?

In August 2025, Appcharge raised a Series B funding round, with IVP leading the investment.

Which investors participated in Appcharge's Series A round?

In November 2024, Appcharge secured a Series A funding round with participation from Moneta Ventures.

What is the total capital raised by Appcharge?

Appcharge has raised a total of $92 million across 3 funding rounds.

What is Appcharge's primary focus?

Appcharge develops a direct-to-consumer platform for mobile game publishers to scale paying user growth.