FirstImpression

Company Overview

Snapshot

Founded in March 2013 by Omer Mller and Roy Peleg, FirstImpression operates with 1–10 employees. The company has secured funding across one round from one investor. In August 2014, FirstImpression received its first disclosed funding round from UpWest.

Business overview

FirstImpression provides a platform designed for the rapid creation, management, and monetization of diverse ad products, including display, video, and native formats, across all devices. The company's core technology enables users to integrate highly customized ad products without coding, serving publishers and website owners globally. It operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In December 2017, FirstImpression highlighted that approximately 15% of publishers implementing Ads.txt were potentially losing revenue due to implementation errors. This insight signals the company's focus on identifying and addressing critical operational challenges within the ad tech ecosystem, positioning its solutions as essential for optimizing publisher monetization and reducing technical inefficiencies.

Company Intelligence Q&A

What is FirstImpression's primary business?

FirstImpression offers a platform for creating, managing, and monetizing various ad products, including display, video, and native ads, across all devices without requiring coding.

When was FirstImpression founded?

FirstImpression was founded in March 2013.

Who are the founders of FirstImpression?

FirstImpression was founded by Omer Mller and Roy Peleg.

What was a key finding FirstImpression reported in December 2017?

In December 2017, FirstImpression reported that around 15% of publishers using Ads.txt might be experiencing revenue losses due to implementation errors.