Appforma

Company Overview

Snapshot

Founded in January 2011, Appforma operated with 11–50 employees. The company raised a total of $3.75 million across 4 funding rounds from 7 investors. Appforma was acquired by Gix in January 2016.

Business overview

Appforma provides an award-winning platform designed to help small and local businesses plan, create, and execute professional marketing programs. Its core technology delivers customized, ongoing campaigns and loyalty activities, including email marketing, social media posts, friend referrals, and online advertising. The platform focuses on acquiring new customers, increasing loyalty, and driving sales through a dedicated 12-month marketing program with 50 campaigns and continuous loyalty initiatives. Appforma operates within the Business Software sector, specifically targeting SMBs and SMEs with sales and marketing solutions, including advertising platforms.

Company Intelligence Q&A

What is Appforma's primary business?

Appforma provides an automated marketing platform that helps small and medium-sized businesses (SMBs) plan, create, and execute professional marketing programs, including ongoing campaigns and loyalty activities.

When was Appforma acquired?

Appforma was acquired by Gix in January 2016.

How much capital did Appforma raise in total?

Appforma raised a total of $3.75 million across 4 funding rounds. The company's last disclosed funding was $500K in April 2015.

Which company partnered with Appforma to distribute its platform in Japan?

In August 2015, DesignOne Japan partnered with Appforma to distribute Appforma's marketing platform to small and local businesses in Japan.

What was the focus of Appforma's marketing program?

Appforma's marketing program included 50 campaigns designed to acquire and engage customers, alongside non-stop loyalty activities to nurture sales leads and retain customers through email marketing, social media posts, friend referrals, and online advertising.