Appforma
Automated Marketing Platform for SMB's
Company Overview
Snapshot
Founded in January 2011, Appforma operated with 11–50 employees and raised a total of $3.75 million across 4 funding rounds from 7 investors. The company was acquired by Gix in January 2016.
Business overview
Appforma provides an award-winning automated marketing platform designed for Small and Medium Businesses (SMBs). Its core technology delivers a dedicated, 12-month marketing program encompassing 50 campaigns for customer acquisition and engagement, alongside continuous loyalty activities. The platform supports email marketing, social media posts, referral programs, and online advertising, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms for SMBs.
Strategic signal
In August 2015, Appforma partnered with DesignOne Japan to expand its marketing platform into the Japanese market. This strategic partnership positioned DesignOne Japan as Appforma's exclusive distribution channel in the region, leveraging their expertise in web marketing for SMBs. This move signaled Appforma's ambition for global growth and strategic market penetration through local alliances.
Log in to access full profile ›Company Intelligence Q&A
- When was Appforma acquired?
- Appforma was acquired by Gix in January 2016.
- What was Appforma's total capital raised?
- Appforma raised a total of $3.75 million across its funding rounds.
- What strategic partnership did Appforma announce in August 2015?
- In August 2015, Appforma partnered with DesignOne Japan to expand its marketing platform into the Japanese market, with DesignOne Japan acting as its exclusive distributor.