AppGrade
App Monetization Solution
Company Overview
Snapshot
Founded in January 2013 by Avishai Shoushan and Vadim Drabkin, AppGrade operates with 11–50 employees. The company was acquired by ClicksMob in March 2016, leading to the creation of a combined ad tech platform for video mobile marketing.
Business overview
AppGrade is a mobile monetization platform within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms. The company develops sophisticated algorithms to predict user interests, delivering relevant ads at optimal times. Its core technology involves mobile platforms and interfaces, providing app developers with creative ad formats to maximize revenues from in-app ads while enhancing user experience. AppGrade also offers ad formats that generate revenue upon download without further user interaction, targeting enterprise and professional services in marketing and advertising.
Strategic signal
In March 2016, AppGrade was acquired by ClicksMob, a mobile-only performance advertising platform. This merger was strategically significant as it aimed to create a combined ad tech platform focused on video mobile marketing, enhancing ClicksMob's technology and expanding its mobile performance marketing offerings. The acquisition signaled a move towards consolidating expertise in mobile advertising and video monetization, positioning the combined entity for growth in a competitive market.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate event for AppGrade?
- In March 2016, AppGrade was acquired by ClicksMob. This acquisition led to the formation of a combined ad tech platform specializing in video mobile marketing.
- Who founded AppGrade?
- AppGrade was founded by Avishai Shoushan and Vadim Drabkin in January 2013.
- What is AppGrade's primary business focus?
- AppGrade focuses on mobile monetization, utilizing algorithms to predict user interests and deliver targeted advertisements to maximize revenue for app developers.
- What is the employee size of AppGrade?
- AppGrade operates with 11–50 employees.
- What kind of ad formats does AppGrade offer?
- AppGrade provides creative ad formats designed to maximize revenues from traditional in-app ads and offers cutting-edge ad formats that generate revenue simply by being downloaded, without requiring further user interaction.