Appixia

Mobile Ecommerce Platform

Business Software
Acquired (Inactive) by Wix on Mar 2014 - closed due to acquisition
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Company Overview

Snapshot

Founded in May 2012 by Yigael Berger and Tal Kol, Appixia operates with 1–10 employees. The company was acquired by Wix in March 2014, marking a significant exit in its operational history.

Business overview

Appixia provides a mobile e-commerce platform designed for online retailers. The company's core technology enables small businesses and individuals to build and manage a premium mobile presence through easy-to-use, code-free HTML5, iOS, and Android mobile solutions. Appixia operates within the Business Software sector, specifically focusing on sales and marketing solutions for SMBs and SMEs.

Strategic signal

In March 2014, Appixia was acquired by Wix, a move that integrated its mobile e-commerce platform capabilities into a larger web development ecosystem. This acquisition provided Wix with enhanced mobile commerce tools, signaling a strategic consolidation in the market for user-friendly online business solutions and validating Appixia's technology for enabling small businesses to establish a mobile presence.

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Q&A

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