Appjolt

Company Overview

Snapshot

Founded in March 2014 by Eyal Yechezkell and Nathan Yadlin, Appjolt operated with 11–50 employees. The company was acquired by Bridge Marketing in February 2016.

Business overview

Appjolt developed a proprietary platform designed for app developers to recapture, re-engage, and monetize app updates and uninstalls. The company leveraged marketing, technology, and promotional expertise to empower developers with tools to enhance their applications. Appjolt also provided advertisers with a unique platform to reach target audiences through exclusive inventory, enabling custom campaigns to drive qualified installs, sales, leads, and app open campaigns for user re-engagement. It primarily served the mobile software development sector within the broader business software industry, focusing on advertising platforms and sales & marketing solutions.

Strategic signal

In February 2016, Appjolt was acquired by Bridge Marketing. This acquisition signals a strategic consolidation within the mobile marketing and advertising technology landscape, indicating that Appjolt's technology for app developer monetization and user re-engagement was a valuable asset for a larger entity looking to expand its capabilities in this domain.

Company Intelligence Q&A

When was Appjolt founded and by whom?

Appjolt was founded in March 2014 by Co-Founder & CEO Eyal Yechezkell and Founder & CTO Nathan Yadlin.

What is Appjolt's primary business model?

Appjolt operates on a B2B business model, providing its platform and services to other businesses, specifically app developers and advertisers.

What was Appjolt's product stage prior to its acquisition?

Prior to its acquisition by Bridge Marketing in February 2016, Appjolt's product was in the Beta stage, indicating it was undergoing testing and refinement.

Which markets did Appjolt primarily target?

Appjolt primarily targeted geomarkets in the United States.