Applicasa's mobile game management platform helps apps increase in-app purchase (IAP) revenue through user segmentation and offers an in-app promotional platform as a part of a complete backend solution.
Applicasa gives developers the ability to create and manage their own virtual store and currency, gather analytics about their app, and combine that data with a powerful promotional tool to increase in-app purchase revenue. With Applicasa, app developers can track user behavior, segment users by behavior, then develop customized, event-based promotions geared towards each segment. All of our features are based on a fully- functioning backend that is simple to use and a snap to set up.
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Jan 11, 2013
techcrunch.com
Applicasa Raises $1 Million To Help Mobile Game Developers Manage Virtual Stores, Target Players With Promotions Or Ads