Applicasa

Company Overview

Snapshot

Founded in January 2011 by Lior Malenboim and Tzvi Kopetz, Applicasa operates with 1–10 employees. The company has raised $1 million across two funding rounds. In January 2013, Applicasa secured $1 million in funding to enhance its mobile game management platform.

Business overview

Applicasa provides a mobile game management platform designed to help app developers increase in-app purchase (IAP) revenue. Its core technology offers a complete backend solution that includes user segmentation, in-app promotional tools, virtual store and currency management, and analytics. The platform enables developers to track user behavior, segment users, and create customized, event-based promotions to target specific segments, primarily serving the mobile software development and gaming industries.

Strategic signal

In January 2013, Applicasa raised $1 million, a significant capital injection that validated its approach to mobile game monetization. This funding underscored investor confidence in the company's platform, which helps developers manage virtual stores and target players with promotions or ads, signaling a strong market need for sophisticated in-app purchase and user engagement tools within the mobile gaming sector.

Company Intelligence Q&A

What is Applicasa's primary business?

Applicasa offers a mobile game management platform that helps developers increase in-app purchase revenue through user segmentation and in-app promotional tools, integrated within a comprehensive backend solution.

When was Applicasa founded?

Applicasa was founded in January 2011.

Who are the founders of Applicasa?

Applicasa was founded by Lior Malenboim and Tzvi Kopetz.

What was a key funding event for Applicasa?

In January 2013, Applicasa raised $1 million to support its mobile game management platform, which assists developers in managing virtual stores and targeting players with promotions.

What is the status of Applicasa?

Applicasa is currently Non Active as of July 2014.