Applicasa
Mobile Game Management Platform for Developers
Company Overview
Snapshot
Founded in January 2011 by Lior Malenboim and Tzvi Kopetz, Applicasa operates with 1–10 employees. The company has raised $1 million across two funding rounds. In January 2013, Applicasa secured $1 million to enhance its mobile game management platform.
Business overview
Applicasa provides a mobile game management platform designed to help app developers increase in-app purchase (IAP) revenue. Its core technology enables user segmentation, offers an in-app promotional platform, and provides a complete backend solution. The platform allows developers to create and manage virtual stores and currencies, gather analytics on app usage, and develop customized, event-based promotions based on user behavior. Applicasa serves the mobile software development market, operating within the Business Software sector, specifically in IT, R&D & Data Solutions, Data Analysis & Decision Support, Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools.
Strategic signal
In January 2013, Applicasa raised $1 million to advance its mobile game management platform. This funding underscored investor confidence in the company's approach to helping mobile game developers optimize virtual stores and target players with promotions or ads, signaling a strategic focus on monetization tools within the rapidly expanding mobile gaming market.
Company Intelligence Q&A
- What is Applicasa's primary focus?
- Applicasa focuses on providing a mobile game management platform that helps app developers increase in-app purchase revenue through user segmentation and in-app promotional tools.
- When was Applicasa founded?
- Applicasa was founded in January 2011.
- Who are the founders of Applicasa?
- Applicasa was co-founded by Lior Malenboim and Tzvi Kopetz.
- What was a significant funding event for Applicasa?
- In January 2013, Applicasa raised $1 million to support its mobile game management platform, which assists developers with virtual stores and targeted promotions.
- What is Applicasa's status?
- Applicasa's status is Non Active as of July 2014.