Applicaster

Company Overview

Snapshot

Founded in May 2009 by Jonathan Laor and Neer Friedman, Applicaster operates with 11–50 employees. The company has raised a total of $49.5M across 6 funding rounds from 6 investors.

Business overview

Applicaster provides a cloud platform for app developers in the media sector, enabling rapid time-to-market and a comprehensive suite of features across various platforms. Its SaaS cloud platform allows broadcasters and content owners to develop and launch apps and OTT services, or integrate engagement and interactivity features into third-party applications. The company serves the media and entertainment industries, with its apps utilized by millions of viewers globally, including clients such as Fox, DirecTV, and Viacom.

Strategic signal

In February 2020, Applicaster partnered with Stats Perform to deliver an in-depth mobile sports plugin for direct-to-consumer apps. This collaboration signals Applicaster's strategic expansion into specialized content delivery within the sports media landscape, enhancing its platform's capabilities and market reach for clients seeking to offer rich, interactive sports experiences.

Company Intelligence Q&A

What is Applicaster's core business?

Applicaster provides a cloud-based SaaS platform for media companies to develop and launch applications and OTT services, offering tools for content management, user experience, and monetization.

When was Applicaster founded and by whom?

Applicaster was founded in May 2009 by Jonathan Laor and Neer Friedman.

What was a significant partnership for Applicaster in early 2020?

In February 2020, Applicaster partnered with Stats Perform to integrate an in-depth mobile sports plugin into direct-to-consumer apps, enhancing mobile sports content delivery.

Which investors participated in Applicaster's D Round funding?

In July 2020, Applicaster received D Round funding, with Viola Growth leading the round and Pitango VC also participating.

What was a key strategic move for Applicaster in the Indian market?

In June 2019, Applicaster formed a partnership in India to revamp the Zee5 app, marking a significant entry into the Indian market for the Israeli startup.