AppMyDay
A Private Social Network for Any Event
Company Overview
Snapshot
Founded in March 2012 by Guy Eldar and Omer Shoham, AppMyDay operated with 1–10 employees and was acquired by HoneyBook in March 2016. The company had raised $900,000 across two funding rounds from two investors.
Business overview
AppMyDay developed an individualized event and photo-sharing platform that allowed event hosts to create unique social networks for their events. This technology enabled guests to interact and share photos in real-time within the event's private network, serving the event management and social media sectors. The company's core product facilitated real-time photo viewing among event attendees, eliminating the need to search across various social platforms. AppMyDay operated within the Business Software sector, focusing on mobile applications, engagement, and social platforms for event organizers.
Strategic signal
In October 2015, AppMyDay introduced an SDK designed to integrate social content into any event application. This move signaled a strategic pivot towards a B2B model, allowing broader adoption of its interactive photo-sharing and social networking capabilities by third-party event apps, thereby expanding its market reach beyond its direct consumer application.
Log in to access full profile ›Company Intelligence Q&A
- When was AppMyDay acquired?
- AppMyDay was acquired by HoneyBook in March 2016.
- What was a key product development for AppMyDay?
- In October 2015, AppMyDay introduced an SDK to enable the integration of social content into any event application.
- Which investors participated in AppMyDay's October 2014 funding round?
- In October 2014, AppMyDay received funding from Star Farm Ventures and Firstime VC.
- What is AppMyDay's primary business model?
- AppMyDay primarily operates with a B2B business model.
- What markets did AppMyDay target?
- AppMyDay targeted geomarkets including Israel, Hong Kong, the United States, and Europe.