Appnext

Mobile Discovery Platform

Business Software
Acquired by Affle on Jun, 2020

Company Overview

Snapshot

Founded in May 2012 by Elad Natanson and Eran Kariti, Appnext operates with 51–200 employees. The company was acquired by Affle in June 2020.

Business overview

Appnext provides a mobile discovery platform that serves as a monetization and distribution solution for promoting applications. The company has developed a marketplace connecting publishers and advertisers, facilitating app monetization and distribution. Its core technology, Appnext Timeline, delivers a discovery experience that guides users to relevant apps and actions based on their context in both mobile and physical environments. Appnext operates within the Business Software sector, specifically focusing on Advertising Platforms, and leverages Artificial Intelligence.

Strategic signal

In November 2021, Appnext was recognized as the leading non-self-reporting (SRN) platform worldwide in the AppsFlyer Performance Index. This achievement signals strong validation of Appnext's technology and market position, demonstrating its continued relevance and performance in the competitive mobile app discovery and monetization landscape, even after its acquisition.

Company Intelligence Q&A

When was Appnext acquired?
Appnext was acquired by Affle in June 2020 for $17.25 million.
What was a key recognition Appnext received in 2021?
In November 2021, Appnext was recognized as the leading non-self-reporting (SRN) platform worldwide in the AppsFlyer Performance Index.
What acquisition did Appnext make in 2014?
In May 2014, Appnext acquired AppHome for $2.5 million, an app monetization firm.
How did Appnext perform in the Indian market in 2019?
In October 2019, Appnext's recommendation platform was ranked 3rd in India, following Facebook and Google, in the AppsFlyer Performance Index.
What strategic initiative did Appnext unveil in June 2020?
In June 2020, Appnext unveiled an organic recommendation program, following its ranking as the #1 app discovery platform in India and Southeast Asia in the AppsFlyer Performance Index.

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