Appoxee

Company Overview

Snapshot

Founded in January 2011 by Itay Levy, Appoxee operated with 1–10 employees. The company raised $2.4 million across 2 funding rounds from 4 investors before being acquired by Teradata in January 2015.

Business overview

Appoxee provided a mobile marketing automation platform designed to help marketers increase app usage, retention, and revenues. The platform offered self-service tools for activating and engaging users through features like push notifications, in-app messages, audience segmentation, targeting, message creation, testing, personalization, and analytics. Appoxee served leading brands, agencies, and publishers, processing over a billion messages monthly for more than 400 million users worldwide, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

The acquisition of Appoxee by Teradata in January 2015 for an estimated $20-25 million marked a significant strategic move, allowing Teradata to establish an Israeli R&D center and integrate Appoxee's mobile marketing automation capabilities into its offerings. This acquisition signaled the growing importance of mobile engagement platforms within the broader marketing technology landscape and validated Appoxee's technology and market position.

Company Intelligence Q&A

When was Appoxee acquired and by whom?

Appoxee was acquired by Teradata in January 2015.

What was the reported acquisition amount for Appoxee?

Teradata acquired Appoxee for an estimated $20-25 million in January 2015, as reported by TechCrunch.

What was the strategic impact of Teradata's acquisition of Appoxee?

The acquisition of Appoxee by Teradata in January 2015 allowed Teradata to integrate Appoxee's mobile marketing automation platform and establish an R&D center in Israel, expanding its technological capabilities and market reach.

When did Appoxee raise its last disclosed funding round?

Appoxee raised a funding round in October 2013 from investors including HORIZON CAPITAL and Moshe Lichtman.

Which investors participated in Appoxee's February 2012 funding round?

Cyhawk Ventures participated in Appoxee's funding round in February 2012, as reported by TechCrunch.