Appoxee
Mobile Marketing Automation Platform
Company Overview
Snapshot
Founded in January 2011 by Itay Levy, Appoxee operated with 1–10 employees. The company raised $2.4 million across 2 funding rounds from 4 investors. Appoxee was acquired by Teradata in January 2015, marking a significant exit for the mobile marketing automation platform.
Business overview
Appoxee provided a mobile marketing automation platform designed for marketers to enhance app usage, retention, and revenue. Its core technology offered self-service tools for activating and engaging users through features like push notifications, in-app messages, audience segmentation, targeting, message personalization, and analytics. The company served leading brands, agencies, and publishers, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
The acquisition of Appoxee by Teradata in January 2015 for an estimated $20-25 million signaled a strategic move by Teradata to expand its capabilities in mobile marketing and establish an Israeli R&D center. This event highlighted the increasing importance of mobile engagement platforms in the broader marketing technology landscape and validated Appoxee's technology and market position, indicating strong investor interest in solutions that drive user retention and monetization for mobile applications.
Log in to access full profile ›Company Intelligence Q&A
- When was Appoxee acquired and by whom?
- Appoxee was acquired by Teradata in January 2015.
- What was the reported acquisition amount for Appoxee?
- Teradata acquired Appoxee for an estimated $20-25 million in January 2015, as reported by TechCrunch.
- What was the strategic impact of Teradata's acquisition of Appoxee?
- The acquisition of Appoxee by Teradata in January 2015 allowed Teradata to integrate Appoxee's mobile marketing automation platform and establish an R&D center in Israel, expanding its technological capabilities and market reach.
- When did Appoxee raise its last disclosed funding round?
- Appoxee raised a funding round in October 2013 from investors including HORIZON CAPITAL and Moshe Lichtman.
- Which investors participated in Appoxee's February 2012 funding round?
- Cyhawk Ventures participated in Appoxee's funding round in February 2012, as reported by TechCrunch.