Appsee

Company Overview

Snapshot

Founded in January 2012 by Zahi Boussiba and Yoni Douek, Appsee operated with 1–10 employees. The company raised a total of $3 million across two funding rounds from three investors, including Giza Venture Capital. Appsee was acquired by ServiceNow in May 2019.

Business overview

Appsee provided a SaaS platform for mobile app publishers and developers, offering tools to track, understand, and improve the user experience. Its core technology automatically detected screens, buttons, and user actions, eliminating the need for developers to pre-define measurements. The platform also enabled developers to watch recordings of crashed sessions to reproduce issues. Appsee served the mobile application market, focusing on enhancing user experience and streamlining digital workflows within the Business Software sector, specifically in IT, R&D & Data Solutions and Sales & Marketing Solutions.

Strategic signal

In May 2019, ServiceNow acquired Appsee's in-app mobile analytics platform and R&D talent. This acquisition allowed ServiceNow to integrate deep user analytics into its Now Platform, significantly enhancing its mobile application and web browser strategy. The move signaled ServiceNow's commitment to improving user experiences and digital workflows, while also expanding its presence in Israel through Appsee's intellectual property and co-founders.

Company Intelligence Q&A

What was the most significant corporate event for Appsee?

Appsee was acquired by ServiceNow in May 2019. This strategic move integrated Appsee's mobile analytics capabilities into ServiceNow's platform to enhance user experience and digital workflows.

When did Appsee secure its Series A funding round?

In October 2014, Appsee raised a Series A funding round from investors Giza VC. This funding was intended to further develop its mobile analytics service, expand iOS features, and invest in R&D for an Android version.

What was the focus of Appsee's initial funding round?

In October 2013, Appsee secured its Seed funding round from Giza Venture Capital and Moshe Lichtman. This funding supported the launch of its broader iOS analytics platform, which tracked user sessions and provided reports on behavior, including crash reports and heatmaps.

What insights did Appsee provide regarding mobile app usability?

In September 2017, Appsee reported that 18% of mobile touch gestures on login screens were unresponsive, indicating potential user experience issues. Their touch heatmaps helped mobile app owners reduce such unresponsive gestures by an average of 37%.

What was Appsee's primary offering to mobile app developers?

Appsee offered a SaaS platform that provided mobile app analytics, enabling developers to track and improve user experience. It automatically detected user actions and allowed for the recording of crashed sessions to aid in reproduction and debugging.