Appsfire
Discovery and Distribution Platform for Mobile Apps
Company Overview
Snapshot
Founded in January 2010 by Ouriel Ohayon, Appsfire operated with 1-10 employees. The company raised a total of $8.7 million across 4 funding rounds from 7 investors. Appsfire was acquired by Mobile Network Group in February 2015.
Business overview
Appsfire provided a discovery and distribution platform for mobile applications, specializing in delivering next-generation native ad units for mobile devices. The company offered ad technology services to developers and publishers, aiming to accelerate user acquisition, engagement, and monetization cycles. Its proprietary publisher network, rich audience targeting, and high-quality, non-incentivized ad units were designed to help companies acquire genuine users. Appsfire's system also featured instant design and localization of native ads, integrated with leading attribution-analytics services, operating within the Business Software sector.
Strategic signal
In December 2013, Appsfire strategically pivoted its business model by discontinuing its app discovery service on iOS and Android to concentrate solely on mobile ad technology. This move signaled a clear shift towards specializing in ad tech solutions, aiming to leverage its expertise in native mobile advertising units for developers and publishers.
Log in to access full profile ›Company Intelligence Q&A
- When was Appsfire acquired?
- Appsfire was acquired by Mobile Network Group in February 2015.
- What was a significant strategic shift for Appsfire?
- In December 2013, Appsfire announced it was discontinuing its app discovery service for iOS and Android to focus entirely on mobile ad technology.
- What product did Appsfire launch in March 2014?
- In March 2014, Appsfire launched 'Sashimi', a new native mobile ad unit designed for timelines.
- Did Appsfire make any acquisitions?
- In July 2012, Appsfire acquired and relaunched Appstatics, an iOS and Mac app performance tracking tool.
- Who were some of the investors in Appsfire's funding rounds?
- IDInvest Partners and Xavier Niel participated in a funding round for Appsfire in February 2015. IDInvest Partners also invested in May 2011, and Fabrice Grinda invested in May 2010.