AppsFlyer

Company Overview

Snapshot

Founded in April 2011 by Oren Kaniel and Reshef Mann, AppsFlyer operates with over 1,000 employees. The company has raised a total of $1.29 billion across 7 funding rounds from 16 investors. In June 2026, AppsFlyer secured a significant investment from Google and Meta.

Business overview

AppsFlyer provides a platform that processes billions of mobile actions daily, delivering data to help app marketers and developers optimize their marketing investments. Its core technology offers people-based attribution, marketing analytics, deep linking, and enterprise-grade fraud solutions. The company serves a global market, with its solutions utilized by major brands and partners including Facebook, Google, Twitter, Pinterest, Snap Inc, Tencent, HBO, Waze, and Alibaba, operating within the Business Software sector, specifically in Sales & Marketing Solutions and IT, R&D & Data Solutions.

Strategic signal

In June 2026, AppsFlyer raised over $1 billion from strategic investors including Google and Meta, at a $2.7 billion valuation. This substantial investment, following a stalled $1.9 billion acquisition attempt by Apollo and Fortissimo in March 2026, signals strong market confidence in AppsFlyer's continued growth and strategic pivot towards omnichannel measurement and AI-powered marketing tools. For investors, this indicates a validated trajectory for the company beyond traditional mobile attribution, positioning it as a key player in the evolving digital marketing landscape.

Company Intelligence Q&A

What was AppsFlyer's most recent major funding event?

In June 2026, AppsFlyer raised over $1 billion from Google and Meta, among others, at a $2.7 billion valuation. This round also saw participation from Unity and General Atlantic.

What was the outcome of the proposed acquisition by Apollo and Fortissimo?

In March 2026, AppsFlyer's board halted a proposed $1.9 billion transaction with private equity firms Apollo and Fortissimo. The deal stalled amid shifting software market valuations and concerns from the private equity firms regarding a decline in software stocks.

What strategic acquisitions has AppsFlyer made recently?

In December 2023, AppsFlyer acquired oolo AI, a developer of AI-powered user acquisition and monetization platforms. Prior to this, in November 2023, AppsFlyer acquired DevtoDev, a data analytics provider for games and app developers.

What is AppsFlyer's current employee count?

AppsFlyer currently has over 1,000 employees worldwide.

When did AppsFlyer last renew its IPO plans?

In June 2024, Israeli tech company AppsFlyer renewed its plans for an Initial Public Offering.