AppsFlyer

Mobile Attribution and Marketing Analytics

Business Software
Private

Company Overview

Snapshot

Founded in April 2011 by Oren Kaniel and Reshef Mann, AppsFlyer has grown to over 1,000 employees. The company has raised a total of $1.29 billion across 7 funding rounds from 16 investors. In June 2026, AppsFlyer raised over $1 billion from Google, Meta, Unity, and Moloco at a $2.7 billion valuation.

Business overview

AppsFlyer operates a platform that processes billions of mobile actions daily, providing data to help app marketers and developers optimize their marketing investments. The platform offers people-based attribution, marketing analytics, deep linking, and enterprise-grade fraud solutions. Serving a wide range of industries, AppsFlyer is utilized by major brands and partners including Facebook, Google, Twitter, Pinterest, Snap Inc, Tencent, HBO, Waze, and Alibaba.

Strategic signal

In June 2026, AppsFlyer secured over $1 billion in funding from strategic investors including Google and Meta, at a $2.7 billion valuation. This significant capital injection, following a period of halted acquisition talks, signals strong investor confidence in AppsFlyer's continued growth and strategic pivot towards omnichannel measurement and AI-powered marketing tools, positioning the company for further expansion in the competitive mobile attribution and marketing analytics landscape.

Company Intelligence Q&A

What was a significant recent funding event for AppsFlyer?
In June 2026, AppsFlyer raised over $1 billion from Google, Meta, and Unity, at a $2.7 billion valuation. This funding round also included participation from Moloco and General Atlantic.
What was the outcome of the acquisition talks involving Apollo and Fortissimo?
In March 2026, AppsFlyer's board halted a $1.9 billion transaction with private equity firms Apollo and Fortissimo. The deal stalled amid shifting software market valuations, with the firms seeking to lower AppsFlyer's valuation.
Has AppsFlyer made any recent acquisitions?
In December 2023, AppsFlyer acquired oolo, a developer of an AI-powered user acquisition and monetization platform. This followed the acquisition of DevtoDev, a data analytics company for games and app developers, in November 2023.
What was AppsFlyer's valuation in early 2026?
In January 2026, news reports indicated that a private equity firm was close to acquiring AppsFlyer for $3 billion, marking a significant increase from the company’s $2 billion valuation in 2020.
What is AppsFlyer's current employee count?
AppsFlyer currently has over 1,000 employees worldwide.

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