AppsFlyer

Company Overview

Snapshot

Founded in April 2011 by Oren Kaniel and Reshef Mann, AppsFlyer operates with over 1,000 employees. The company has raised over $1.29 billion across 7 funding rounds from 16 investors. In June 2026, AppsFlyer secured over $1 billion in funding from Google and Meta, among others, at a $2.7 billion valuation.

Business overview

AppsFlyer provides a platform that processes billions of mobile actions daily, delivering data to help app marketers and developers maximize their return on marketing investments. Its core technology offers people-based attribution, marketing analytics, deep linking, and enterprise-grade fraud solutions. The company serves a wide range of markets, including major brands like Facebook, Google, Twitter, Pinterest, Snap Inc, Tencent, HBO, Waze, and Alibaba, operating within the Business Software sector, specifically in Sales & Marketing Solutions and IT, R&D & Data Solutions.

Strategic signal

In June 2026, AppsFlyer successfully raised over $1 billion from strategic investors including Google and Meta, achieving a $2.7 billion valuation. This significant capital injection, following the collapse of a previous acquisition bid, signals strong investor confidence in AppsFlyer's continued growth and strategic pivot towards AI agents, reinforcing its position as a key player in the evolving mobile attribution and marketing analytics landscape.

Company Intelligence Q&A

What was AppsFlyer's most recent funding event?

In June 2026, AppsFlyer raised over $1 billion from Google and Meta, valuing the company at $2.7 billion. This round also included participation from Unity and General Atlantic.

What was the outcome of the proposed acquisition by Apollo and Fortissimo?

In March 2026, the board halted a proposed $1.9 billion transaction with private equity firms Apollo and Fortissimo. The deal stalled due to shifting software market valuations and concerns about a decline in software stocks.

Has AppsFlyer made any recent acquisitions?

AppsFlyer acquired oolo, a developer of AI-powered user acquisition and monetization platforms, in December 2023. This followed the acquisition of DevtoDev data analytics for games and app developers in November 2023.

What is AppsFlyer's strategic focus following recent market developments?

Following the halted acquisition in March 2026, AppsFlyer is now focusing on AI agents as its next target. This strategic direction is further supported by the launch of a new platform in November 2025, which marks a push beyond mobile attribution into omnichannel measurement and AI-powered marketing tools.

When did AppsFlyer last raise a D Round?

AppsFlyer raised a D Round in January 2020, with General Atlantic as a lead investor. Salesforce Ventures also invested in a D Round in November 2020.