appTV

Company Overview

Snapshot

Founded in May 2011 by Robbie Atar, appTV operated with 1–10 employees. The company ceased operations in December 2022.

Business overview

appTV is a performance-based advertising company that simplifies interactive advertising and maximizes revenues for advertisers and publishers. The company offers a complete monetization solution that supports all screens, including desktop display, mobile, tablet, and connected TV. Utilizing its LifeTime Value optimization technology, appTV delivers maximized campaign ROI through precision targeting, leveraging historical data to select traffic sources proven to deliver engaged users. The platform also enables monetization of ad placements via an in-house RTB platform and monetization algorithm, analyzing each impression to display the ad that generates the highest revenue. appTV operates in the Business Software sector, specifically within Advertising Platforms, and serves the Marketing & Sales and Publishing segments of the Enterprise & Professional Services and Media & Entertainment markets.

Company Intelligence Q&A

What is appTV's primary business model?

appTV operates on a B2B business model, providing performance-based advertising solutions to other businesses.

When was appTV founded?

appTV was founded in May 2011.

Who is the founder of appTV?

Robbie Atar is the founder and CEO of appTV.

What technology does appTV utilize for ad optimization?

appTV utilizes its LifeTime Value optimization technology, which leverages historical data and machine learning to deliver maximized campaign ROI through precision targeting and real-time bidding.

What is the current status of appTV?

appTV is currently non-active, having ceased operations in December 2022.